Williams-Sonoma (WSM)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
At a market value of $28.5B, Williams-Sonoma's free cash flow of $1.1B (fiscal 2026) would need to grow about 9% a year for the stock to be worth today's price. That is slower than the company has grown its free cash flow over the last 9 years.
Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Williams-Sonoma's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.
Fundamental grade
Five factors scored 1 to 9 from WSM's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from Williams-Sonoma's 10-K filings. The deep dive has 15+ years, quarters and every line.
| Fiscal year | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Revenue | $8.2B | $8.7B | $7.8B | $7.7B | $7.8B |
| Net income | $1.1B | $1.1B | $950M | $1.1B | $1.1B |
| Free cash flow | $1.1B | $699M | $1.5B | $1.1B | $1.1B |
| EPS (diluted) | $7.38 | $8.16 | $7.28 | $8.79 | $8.84 |
| Operating margin | 17.6% | 17.3% | 16.1% | 18.5% | 18.1% |
Where the revenue comes from
Revenue by segments, fiscal 2026.
Superinvestors who own WSM
From each investor's latest 13F filing (what a 13F shows). 2 of the investors we track hold it.
| Investor | Last quarter | Value | % of portfolio | Quarter |
|---|---|---|---|---|
| Joel Greenblatt Gotham Asset Management |
Added | $72M | 0.17% | Q2 2026 |
| Cliff Asness AQR Capital Management |
Trimmed | $42M | 0.02% | Q2 2026 |
Insider buying
Open-market purchases by Williams-Sonoma's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Jan 29, 2026 | Ro Khanna |
0 | $205.71 | — |
| Jan 29, 2026 | Ro Khanna |
0 | $205.71 | — |
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In the full deep dive
Questions
What growth does Williams-Sonoma's stock price imply?
At a market value of $28.5B, Williams-Sonoma would need its free cash flow to grow about 9% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 14% a year.
Are Williams-Sonoma insiders buying the stock?
2 open-market insider purchases of WSM in the last 12 months, from SEC Form 4 filings.
Which superinvestors own Williams-Sonoma?
2 of the superinvestors Investingly tracks hold WSM in their latest 13F, including Joel Greenblatt, Cliff Asness.
Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.