Baidu (BIDU)

Communication Services · Internet Content & Information
$85.18 -2.14% on the day Market cap $26.1B 52-week range $83.95 to $165.30 Prices as of Oct 7, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Baidu's free cash flow was negative in fiscal 2025, so a cash-flow reverse DCF doesn't give a meaningful answer. The Modeling tab works from revenue and margins instead.

Fundamental grade

D

Five factors scored 1 to 9 from BIDU's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation7
Profitability3
Growth0
Financial health6
Cash efficiency0

Key numbers

P/E (trailing)44.3x
P/E (forward)13.2x
Price / free cash flow—
EV / EBITDA10.5x
Price / sales0.20x
Price / book0.69x
Revenue growth-3.0%
Operating margin-4.5%
Net margin4.3%
Return on equity3.4%
Dividend yield—
Debt / equity0.75x

Results from SEC filings

Fiscal years, from Baidu's 10-K filings. The deep dive has 15+ years, quarters and every line.

Fiscal year20212022202320242025
Revenue$124.5B$123.7B$134.6B$133.1B$129.1B
Net income$10.2B$7.6B$20.3B$23.8B$5.6B
Free cash flow$9.2B$17.9B$25.4B$13.1B-$15.1B
EPS (diluted)—————
Operating margin8.4%12.9%16.2%16.0%-4.5%

Where the revenue comes from

Revenue by segments, fiscal 2024.

Baidu Core Business$104.7B78%
iQIYI$29.2B22%

Superinvestors who own BIDU

From each investor's latest 13F filing (what a 13F shows). 8 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
PRIMECAP Management
PRIMECAP Management Co
Trimmed $1.3B0.74%Q2 2026
David Tepper
Appaloosa Management
Added $148M1.9%Q2 2026
Tom Steyer
Farallon Capital Management LLC
Added $138M0.64%Q2 2026
Charles de Vaulx
International Value Advisers
Trimmed $20M3.2%Q4 2020
Stanley Druckenmiller
Duquesne Family Office
New position $10M0.19%Q2 2026
Richard Pzena
Pzena Investment Management
Trimmed $5M0.01%Q2 2026
Dodge & Cox
Dodge & Cox
Trimmed $3M0.00%Q2 2026
Steven Romick
First Pacific Advisors
Held $390,9860.00%Q2 2026

Insider buying

Open-market purchases by Baidu's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

No open-market insider purchases of BIDU in the last 12 months. Most insider activity is selling and option exercises, which aren't shown here.

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

Are Baidu insiders buying the stock?

No open-market insider purchases of BIDU in the last 12 months, according to SEC Form 4 filings.

Which superinvestors own Baidu?

8 of the superinvestors Investingly tracks hold BIDU in their latest 13F, including PRIMECAP Management, David Tepper, Tom Steyer.

Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.