BIDU vs GOOG: Baidu and Alphabet compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Alphabet is the larger company, worth $4.15T, about 159.1 times Baidu.
- Alphabet grew revenue faster over the last year (+24.2% vs -3.0%).
- Alphabet keeps more of each dollar of revenue as operating profit (33.1% vs -4.5%).
- On earnings, Alphabet is the cheaper stock (26.2x vs 44.4x).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | BIDU | GOOG |
|---|---|---|
| Market cap | $26.1B | $4.15T |
| Share price | $85.33 | $347.86 |
| Revenue (last fiscal year) | $129.1B | $402.8B |
| Free cash flow (last fiscal year) | -$15.1B | $73.3B |
| Revenue growth, last year | -3.0% | +24.2% |
| Revenue growth per year, last 5 fiscal years | +0.9% | +11.8% |
| Operating margin | -4.5% | 33.1% |
| Net margin | 4.3% | 54.8% |
| Return on equity | 3.4% | 38.1% |
| P/E (trailing) | 44.4x | 26.2x |
| Price / free cash flow | — | 56.7x |
| EV / EBITDA | 10.5x | 12.8x |
| FCF growth the price implies | — | 18.7% |
| Dividend yield | — | 0.24% |
| Debt / equity | 0.75x | 0.44x |
| Fundamental grade | D | B |
| Superinvestors holding it | 8 | 34 |
| Insider purchases, last 12 months | 0 | 6 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Baidu
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $124.5B | $9.2B | 8.4% |
| 2022 | $123.7B | $17.9B | 12.9% |
| 2023 | $134.6B | $25.4B | 16.2% |
| 2024 | $133.1B | $13.1B | 16.0% |
| 2025 | $129.1B | -$15.1B | -4.5% |
Alphabet
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $257.6B | $67.0B | 30.6% |
| 2022 | $282.8B | $60.0B | 26.5% |
| 2023 | $307.4B | $69.5B | 27.4% |
| 2024 | $350.0B | $72.8B | 32.1% |
| 2025 | $402.8B | $73.3B | 32.0% |
Where the revenue comes from
Baidu · by segments, 2024
Baidu Core Business$104.7B78%
iQIYI$29.2B22%
Alphabet · by segments, 2025
Google Services$342.7B85%
Google Cloud$58.7B15%
Other Bets$1.5B0%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open BIDU in InvestinglyQuestions
Which is bigger, Baidu or Alphabet?
Alphabet (GOOG), at $4.15T against $26.1B.
Is BIDU or GOOG cheaper?
By trailing P/E, Alphabet (26.2x) is cheaper than Baidu (44.4x). A lower multiple can also mean the market expects less growth.
Which grows faster, BIDU or GOOG?
Alphabet: revenue grew +24.2% over the last year, against -3.0%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.