Alphabet Inc Class C (GOOG)

Communication Services · Internet Content & Information · S&P 500
$344.59 +0.22% on the day Market cap $4.12T 52-week range $236.68 to $404.47 Prices as of Oct 7, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Free cash flow growth the price needs
19% a year for 10 years

At a market value of $4.12T, Alphabet Inc Class C's free cash flow of $73.3B (fiscal 2025) would need to grow about 19% a year for the stock to be worth today's price. That is faster than the company has grown its free cash flow over the last 9 years.

Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Alphabet Inc Class C's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.

Implied by the price18.6% a year
Free cash flow, last 9 years12.3% a year
Revenue, same period18.1% a year
Price to free cash flow56.2x

Fundamental grade

B

Five factors scored 1 to 9 from GOOG's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation4
Profitability9
Growth8
Financial health7
Cash efficiency7

Key numbers

P/E (trailing)25.9x
P/E (forward)24.3x
Price / free cash flow56.2x
EV / EBITDA12.7x
Price / sales9.23x
Price / book8.68x
Revenue growth+24.2%
Operating margin33.1%
Net margin54.8%
Return on equity38.1%
Dividend yield0.24%
Debt / equity0.44x

Results from SEC filings

Fiscal years, from Alphabet Inc Class C's 10-K filings. The deep dive has 15+ years, quarters and every line.

Fiscal year20212022202320242025
Revenue$257.6B$282.8B$307.4B$350.0B$402.8B
Net income$76.0B$60.0B$73.8B$100.1B$132.2B
Free cash flow$67.0B$60.0B$69.5B$72.8B$73.3B
EPS (diluted)$5.61$4.56$5.80$8.04$10.81
Operating margin30.6%26.5%27.4%32.1%32.0%

Where the revenue comes from

Revenue by segments, fiscal 2025.

Google Services$342.7B85%
Google Cloud$58.7B15%
Other Bets$1.5B0%

Superinvestors who own GOOG

From each investor's latest 13F filing (what a 13F shows). 34 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
Warren Buffett
Berkshire Hathaway
Added $9.6B3.2%Q2 2026
Dodge & Cox
Dodge & Cox
Trimmed $4.2B2.2%Q2 2026
Jean-Marie Eveillard
First Eagle Investment Management
Trimmed $2.6B4.3%Q2 2026
Cliff Asness
AQR Capital Management
Added $2.2B0.78%Q2 2026
PRIMECAP Management
PRIMECAP Management Co
Trimmed $1.9B1.1%Q2 2026
Boykin Curry
Eagle Capital Management
Trimmed $1.4B4.4%Q2 2026
Tom Gayner
Markel Group Inc.
Held $972M7.4%Q2 2026
Li Lu
Himalaya Capital Management LLC
Held $866M23.4%Q2 2026
Bill Nygren
Harris Associates LP
Added $685M0.91%Q2 2026
David Tepper
Appaloosa Management
Added $654M8.5%Q2 2026
Lee Ainslie
Maverick Capital
Added $510M4.5%Q2 2026
Seth Klarman
Baupost Group
Added $485M9.0%Q2 2026

Insider buying

Open-market purchases by Alphabet Inc Class C's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

DateInsiderSharesPriceValue
Mar 30, 2026 John Fetterman
0$273.14—
Mar 30, 2026 John Fetterman
0$273.14—
Mar 16, 2026 Cleo Fields
0$304.42—
Mar 16, 2026 Cleo Fields
0$304.42—
Mar 6, 2026 Ro Khanna
0$298.30—
Mar 6, 2026 Ro Khanna
0$298.30—

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

What growth does Alphabet Inc Class C's stock price imply?

At a market value of $4.12T, Alphabet Inc Class C would need its free cash flow to grow about 19% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 12% a year.

Are Alphabet Inc Class C insiders buying the stock?

6 open-market insider purchases of GOOG in the last 12 months, from SEC Form 4 filings.

Which superinvestors own Alphabet Inc Class C?

34 of the superinvestors Investingly tracks hold GOOG in their latest 13F, including Warren Buffett, Dodge & Cox, Jean-Marie Eveillard.

Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.