Baidu (BIDU) revenue breakdown
By segment, Baidu Core Business is the largest at 78% of fiscal 2024 revenue; iQIYI grew fastest, 13% a year over 8 years.
By product, Online Marketing Services is the largest at 59% of fiscal 2024 revenue; Other Revenue Other grew fastest, 32% a year over 8 years.
Revenue by segment
Fiscal years, as Baidu reports them in its 10-K filings; fiscal 2024 total $133.9B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Baidu Core Business | $59.5B | $67.7B | $78.3B | $79.7B | $78.7B | $95.2B | $95.4B | $103.5B | $104.7B | 78% |
| iQIYI | $11.2B | $17.4B | $25.0B | $29.0B | $29.7B | $30.6B | $29.0B | $31.9B | $29.2B | 22% |
Revenue by product
Fiscal years, as Baidu reports them in its 10-K filings; fiscal 2024 total $133.1B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Online Marketing Services | $64.5B | $73.1B | $81.9B | $78.1B | $72.8B | $80.7B | $74.7B | $81.2B | $78.6B | 59% |
| Other Revenue Other | $6.0B | $11.7B | $20.4B | $29.3B | $34.2B | $43.8B | $49.0B | $53.4B | $54.6B | 41% |
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Where does Baidu make its money?
In fiscal 2024, by segment: Baidu Core Business $104.7B, iQIYI $29.2B.
From Baidu's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.