Under Armour Inc C (UA)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
Fundamental grade
Five factors scored 1 to 9 from UA's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from Under Armour Inc C's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.
| Fiscal year | 2021 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Revenue | $5.7B | $5.9B | $5.7B | $5.2B | $5.0B |
| Net income | $351M | $374M | $232M | -$201M | -$496M |
| Free cash flow | $595M | -$198M | $204M | -$228M | -$162M |
| EPS (diluted) | $0.75 | $0.81 | $0.52 | -$0.47 | -$1.16 |
| Operating margin | 8.4% | 4.5% | 4.0% | -3.6% | -3.3% |
Where the revenue comes from
Revenue by segments, fiscal 2019. Every breakdown, year by year.
Superinvestors who own UA
From each investor's latest 13F filing (what a 13F shows). 3 of the investors we track hold it.
| Investor | Last quarter | Value | % of portfolio | Quarter |
|---|---|---|---|---|
| Prem Watsa Fairfax Financial Holdings |
Held | $137M | 5.2% | Q2 2026 |
| Cliff Asness AQR Capital Management |
Added | $3M | 0.00% | Q2 2026 |
| Joel Greenblatt Gotham Asset Management |
Trimmed | $713,509 | 0.00% | Q2 2026 |
Insider buying
Open-market purchases by Under Armour Inc C's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you. Every purchase since records began.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Jan 28, 2026 | V Prem Et Al Watsa |
1,112,119 | $6.21 | $7M |
| Jan 27, 2026 | V Prem Et Al Watsa |
1,528,986 | $6.24 | $10M |
| Jan 26, 2026 | V Prem Et Al Watsa |
995,896 | $6.21 | $6M |
| Jan 23, 2026 | V Prem Et Al Watsa |
928,397 | $6.15 | $6M |
| Jan 22, 2026 | V Prem Et Al Watsa |
411,057 | $6.15 | $3M |
| Jan 21, 2026 | V Prem Et Al Watsa |
5,000,000 | $5.89 | $29M |
| Jan 20, 2026 | V Prem Et Al Watsa |
1,769,581 | $5.62 | $10M |
| Jan 16, 2026 | V Prem Et Al Watsa |
1,837,686 | $5.60 | $10M |
| Dec 30, 2025 | V Prem Et Al Watsa |
13,182,469 | $5.12 | $67M |
| Dec 29, 2025 | V Prem Et Al Watsa |
2,497,826 | $4.66 | $12M |
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In the full deep dive
Questions
Are Under Armour Inc C insiders buying the stock?
10 open-market insider purchases of UA in the last 12 months, from SEC Form 4 filings.
Which superinvestors own Under Armour Inc C?
3 of the superinvestors Investingly tracks hold UA in their latest 13F, including Prem Watsa, Cliff Asness, Joel Greenblatt.
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Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.