RCKY (RCKY)

$44.93 -1.08% on the day Market cap $339M 52-week range $26.29 to $53.01 Prices as of Oct 11, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Free cash flow growth the price needs
12% a year for 10 years

At a market value of $339M, RCKY's free cash flow of $10M (fiscal 2025) would need to grow about 12% a year for the stock to be worth today's price. That is faster than the company has grown its free cash flow over the last 9 years.

Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from RCKY's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.

Implied by the price12.3% a year
Free cash flow, last 9 years-5.0% a year
Revenue, same period7.1% a year
Price to free cash flow34.8x

Fundamental grade

B

Five factors scored 1 to 9 from RCKY's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation9
Profitability5
Growth7
Financial health6
Cash efficiency4

Results from SEC filings

Fiscal years, from RCKY's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.

Fiscal year20212022202320242025
Revenue$514M$615M$462M$454M$482M
Net income$21M$20M$10M$11M$22M
Free cash flow-$76M$12M$70M$48M$10M
EPS (diluted)$2.77$2.78$1.41$1.52$2.96
Operating margin7.0%7.2%7.7%6.8%7.7%

Where the revenue comes from

Revenue by segments, fiscal 2025. Every breakdown, year by year.

Wholesale$317M66%
Retail$153M32%
Contract Manufacturing$13M3%

Superinvestors who own RCKY

From each investor's latest 13F filing (what a 13F shows). 2 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
Ric Dillon
Diamond Hill Capital Management
Added $1M0.01%Q2 2026
Cliff Asness
AQR Capital Management
Added $488,1160.0%Q2 2026

Insider buying

Open-market purchases by RCKY's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

No open-market insider purchases of RCKY in the last 12 months. Most insider activity is selling and option exercises, which aren't shown here.

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

What growth does RCKY's stock price imply?

At a market value of $339M, RCKY would need its free cash flow to grow about 12% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew -5% a year.

Are RCKY insiders buying the stock?

No open-market insider purchases of RCKY in the last 12 months, according to SEC Form 4 filings.

Which superinvestors own RCKY?

2 of the superinvestors Investingly tracks hold RCKY in their latest 13F, including Ric Dillon, Cliff Asness.

Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.