On Holding (ONON)

Consumer Cyclical · Footwear & Accessories
$33.13 +3.92% on the day Market cap $11.5B 52-week range $26.36 to $51.08 Prices as of Oct 7, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

On Holding's free cash flow isn't comparable to its market value here, so a cash-flow reverse DCF doesn't give a meaningful answer. The Modeling tab works from revenue and margins instead.

Fundamental grade

C

Five factors scored 1 to 9 from ONON's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation4
Profitability6
Growth4
Financial health6
Cash efficiency4

Key numbers

P/E (trailing)36.4x
P/E (forward)21.6x
Price / free cash flow45.6x
EV / EBITDA22.1x
Price / sales3.70x
Price / book5.18x
Revenue growth+30.0%
Operating margin12.5%
Net margin6.8%
Return on equity14.6%
Dividend yield—
Debt / equity0.82x

Results from SEC filings

Fiscal years, from On Holding's 10-K filings. The deep dive has 15+ years, quarters and every line.

Fiscal year20212022202320242025
Revenue$725M$1.2B$1.8B$2.3B$3.0B
Net income-$170M$58M$80M$242M$204M
Free cash flow-$19M-$310M$185M$446M$281M
EPS (diluted)—————
Operating margin-19.5%7.0%10.1%9.1%12.5%

Where the revenue comes from

Revenue by products, fiscal 2025.

Shoes$2.8B93%
Apparel$170M6%
Accessories$40M1%

Superinvestors who own ONON

From each investor's latest 13F filing (what a 13F shows).

None of the superinvestors we track held ONON in their latest 13F.

Insider buying

Open-market purchases by On Holding's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

No open-market insider purchases of ONON in the last 12 months. Most insider activity is selling and option exercises, which aren't shown here.

Get an alert at your buy price

Pick the price you'd be interested at. We'll email you when ONON trades at or below it.

$

Free accounts get 3 price alerts. No card needed.

In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

Are On Holding insiders buying the stock?

No open-market insider purchases of ONON in the last 12 months, according to SEC Form 4 filings.

Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.