Principal Financial (PFG)

Financial Services · Asset Management · S&P 500
$109.70 -1.20% on the day Market cap $23.9B 52-week range $77.90 to $121.18 Prices as of Oct 7, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Principal Financial's free cash flow isn't comparable to its market value here, so a cash-flow reverse DCF doesn't give a meaningful answer. The Modeling tab works from revenue and margins instead.

Fundamental grade

C

Five factors scored 1 to 9 from PFG's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation7
Profitability5
Growth4
Financial health1

Key numbers

P/E (trailing)15.9x
P/E (forward)10.3x
Price / free cash flow5.37x
EV / EBITDA0.00x
Price / sales1.54x
Price / book2.01x
Revenue growth-4.5%
Operating margin—
Net margin10.1%
Return on equity13.2%
Dividend yield2.8%
Debt / equity27.1x

Results from SEC filings

Fiscal years, from Principal Financial's 10-K filings. The deep dive has 15+ years, quarters and every line.

Fiscal year20212022202320242025
Revenue$14.4B$17.5B$13.7B$16.1B$15.6B
Net income$1.6B$4.8B$623M$1.6B$1.2B
Free cash flow—————
EPS (diluted)$5.79$18.63$2.55$6.68$5.25
Operating margin—————

Superinvestors who own PFG

From each investor's latest 13F filing (what a 13F shows).

None of the superinvestors we track held PFG in their latest 13F.

Insider buying

Open-market purchases by Principal Financial's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

DateInsiderSharesPriceValue
Feb 9, 2026 Claudio Muruzabal
5$97.09$485
Jan 29, 2026 Ro Khanna
0$94.76—
Jan 29, 2026 Ro Khanna
0$94.76—

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

Are Principal Financial insiders buying the stock?

3 open-market insider purchases of PFG in the last 12 months, from SEC Form 4 filings.

Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.