PFG vs TROW: Principal Financial and T. Rowe Price compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Principal Financial is the larger company, worth $23.3B, close to T. Rowe Price's $22.3B.
- T. Rowe Price grew revenue faster over the last year (+10.7% vs -4.5%).
- T. Rowe Price keeps more of each dollar of revenue as operating profit (30.8% vs 12.1%).
- On earnings, T. Rowe Price is the cheaper stock (11.1x vs 15.5x).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | PFG | TROW |
|---|---|---|
| Market cap | $23.3B | $22.3B |
| Share price | $107.24 | $105.16 |
| Revenue (last fiscal year) | $15.6B | $7.3B |
| Free cash flow (last fiscal year) | — | $1.5B |
| Revenue growth, last year | -4.5% | +10.7% |
| Revenue growth per year, last 5 fiscal years | +2.0% | -1.2% |
| Operating margin | 12.1% | 30.8% |
| Net margin | 10.1% | 29.3% |
| Return on equity | 13.2% | 20.2% |
| P/E (trailing) | 15.5x | 11.1x |
| Price / free cash flow | 5.25x | 15.0x |
| EV / EBITDA | — | 5.72x |
| FCF growth the price implies | — | 1.3% |
| Dividend yield | 2.9% | 4.9% |
| Debt / equity | 27.1x | 0.29x |
| Fundamental grade | C | A |
| Superinvestors holding it | 0 | 6 |
| Insider purchases, last 12 months | 3 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Principal Financial
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $14.4B | — | 13.2% |
| 2022 | $17.5B | — | 34.1% |
| 2023 | $13.7B | — | 5.4% |
| 2024 | $16.1B | — | 11.7% |
| 2025 | $15.6B | — | 9.1% |
T. Rowe Price
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $7.7B | $3.2B | 48.4% |
| 2022 | $6.5B | $2.1B | 36.6% |
| 2023 | $6.5B | $911M | 30.7% |
| 2024 | $7.1B | $1.3B | 32.9% |
| 2025 | $7.3B | $1.5B | 29.9% |
Where the revenue comes from
Principal Financial
No segment breakdown reported.
T. Rowe Price · by products, 2025
Investment advisory fees$6.6B90%
Administrative, distribution, services, and other fees$594M8%
Capital allocation-based income$81M1%
Performance-based advisory fees$37M1%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open PFG in InvestinglyQuestions
Which is bigger, Principal Financial or T. Rowe Price?
Principal Financial (PFG), at $23.3B against $22.3B.
Is PFG or TROW cheaper?
By trailing P/E, T. Rowe Price (11.1x) is cheaper than Principal Financial (15.5x). A lower multiple can also mean the market expects less growth.
Which grows faster, PFG or TROW?
T. Rowe Price: revenue grew +10.7% over the last year, against -4.5%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.