ServiceNow (NOW)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
At a market value of $166.4B, ServiceNow's free cash flow of $4.6B (fiscal 2025) would need to grow about 13% a year for the stock to be worth today's price. That is slower than the company has grown its free cash flow over the last 9 years.
Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from ServiceNow's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.
Fundamental grade
Five factors scored 1 to 9 from NOW's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from ServiceNow's 10-K filings. The deep dive has 15+ years, quarters and every line.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $5.9B | $7.2B | $9.0B | $11.0B | $13.3B |
| Net income | $230M | $325M | $1.7B | $1.4B | $1.7B |
| Free cash flow | $1.8B | $2.2B | $2.7B | $3.4B | $4.6B |
| EPS (diluted) | $0.23 | $0.32 | $1.68 | $1.37 | $1.67 |
| Operating margin | 4.4% | 4.9% | 8.5% | 12.4% | 13.7% |
Where the revenue comes from
Revenue by products, fiscal 2025.
Superinvestors who own NOW
From each investor's latest 13F filing (what a 13F shows). 8 of the investors we track hold it.
| Investor | Last quarter | Value | % of portfolio | Quarter |
|---|---|---|---|---|
| Cliff Asness AQR Capital Management |
Trimmed | $474M | 0.16% | Q2 2026 |
| Hersh Cohen ClearBridge Investments |
Trimmed | $314M | 0.26% | Q2 2026 |
| Chuck Akre Akre Capital Management |
Added | $124M | 2.4% | Q2 2026 |
| Chase Coleman Tiger Global Management |
Trimmed | $87M | 0.36% | Q2 2026 |
| C.T. Fitzpatrick Vulcan Value Partners |
Added | $57M | 1.7% | Q2 2026 |
| Sean Stannard-Stockton Ensemble Capital Management |
Trimmed | $51M | 4.3% | Q3 2024 |
| Joel Greenblatt Gotham Asset Management |
Added | $15M | 0.04% | Q2 2026 |
| Mario Gabelli GAMCO Investors |
Trimmed | $322,164 | 0.00% | Q2 2026 |
Insider buying
Open-market purchases by ServiceNow's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Mar 6, 2026 | Josh Gottheimer |
0 | $124.43 | — |
| Mar 6, 2026 | Josh Gottheimer |
0 | $124.43 | — |
| Feb 24, 2026 | Ro Khanna |
0 | $102.46 | — |
| Feb 24, 2026 | Ro Khanna |
0 | $102.46 | — |
| Feb 17, 2026 | Ro Khanna |
0 | $105.85 | — |
| Feb 17, 2026 | Ro Khanna |
0 | $105.85 | — |
| Feb 10, 2026 | Byron Donalds |
0 | $106.48 | — |
| Feb 10, 2026 | Byron Donalds |
0 | $106.48 | — |
| Feb 4, 2026 | Tony Wied |
0 | $110.91 | — |
| Feb 4, 2026 | Tony Wied |
0 | $110.91 | — |
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In the full deep dive
Questions
What growth does ServiceNow's stock price imply?
At a market value of $166.4B, ServiceNow would need its free cash flow to grow about 13% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 64% a year.
Are ServiceNow insiders buying the stock?
10 open-market insider purchases of NOW in the last 12 months, from SEC Form 4 filings.
Which superinvestors own ServiceNow?
8 of the superinvestors Investingly tracks hold NOW in their latest 13F, including Cliff Asness, Hersh Cohen, Chuck Akre.
Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.