ServiceNow (NOW) revenue breakdown
By product, License and Service is the largest at 97% of fiscal 2025 revenue, growing 25% a year over 5 years.
By region, North America is the largest at 63% of fiscal 2025 revenue; Asia Pacific and other grew fastest, 29% a year over 5 years.
Revenue by product
Fiscal years, as ServiceNow reports them in its 10-K filings; fiscal 2025 total $13.3B.
| Products | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|
| License and Service | $4.3B | $5.6B | $6.9B | $8.7B | $10.6B | $12.9B | 97% |
| Professional services and other | $233M | $323M | $354M | $291M | $338M | $395M | 3% |
Revenue by region
Fiscal years, as ServiceNow reports them in its 10-K filings; fiscal 2025 total $13.3B.
| Regions | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|
| North America | $3.0B | $3.8B | $4.7B | $5.7B | $6.9B | $8.3B | 63% |
| EMEA | $1.1B | $1.6B | $1.8B | $2.3B | $2.8B | $3.4B | 26% |
| Asia Pacific and other | $427M | $593M | $744M | $971M | $1.2B | $1.5B | 12% |
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Where does ServiceNow make its money?
In fiscal 2025, by product: License and Service $12.9B, Professional services and other $395M.
From ServiceNow's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.