Booking (BKNG)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
At a market value of $120.7B, Booking's free cash flow of $9.1B (fiscal 2025) would need to grow about -0% a year for the stock to be worth today's price. That is slower than the company has grown its free cash flow over the last 9 years.
Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Booking's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.
Fundamental grade
Five factors scored 1 to 9 from BKNG's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from Booking's 10-K filings. The deep dive has 15+ years, quarters and every line.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $11.0B | $17.1B | $21.4B | $23.7B | $26.9B |
| Net income | $1.2B | $3.1B | $4.3B | $5.9B | $5.4B |
| Free cash flow | $2.5B | $6.2B | $7.0B | $7.9B | $9.1B |
| EPS (diluted) | $1.13 | $3.05 | $117.40 | $172.69 | $165.57 |
| Operating margin | 22.8% | 29.9% | 27.3% | 31.8% | 32.8% |
Where the revenue comes from
Revenue by products, fiscal 2025.
Superinvestors who own BKNG
From each investor's latest 13F filing (what a 13F shows). 9 of the investors we track hold it.
| Investor | Last quarter | Value | % of portfolio | Quarter |
|---|---|---|---|---|
| Dodge & Cox Dodge & Cox |
Added | $4.6B | 2.4% | Q2 2026 |
| Cliff Asness AQR Capital Management |
Added | $909M | 0.32% | Q2 2026 |
| Jean-Marie Eveillard First Eagle Investment Management |
New position | $876M | 1.5% | Q2 2026 |
| Bill Nygren Harris Associates LP |
New position | $278M | 0.37% | Q2 2026 |
| Sean Stannard-Stockton Ensemble Capital Management |
Trimmed | $93M | 7.9% | Q3 2024 |
| Francois Rochon Giverny Capital Inc. |
Added | $93M | 3.1% | Q2 2026 |
| Joel Greenblatt Gotham Asset Management |
Added | $73M | 0.17% | Q2 2026 |
| Hersh Cohen ClearBridge Investments |
Added | $59M | 0.05% | Q2 2026 |
| David Rolfe Wedgewood Partners |
Added | $24M | 4.9% | Q2 2026 |
Insider buying
Open-market purchases by Booking's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Mar 23, 2026 | Ro Khanna |
0 | $175.87 | — |
| Mar 23, 2026 | Ro Khanna |
0 | $175.87 | — |
| Mar 13, 2026 | Gilbert Ray Cisneros, Jr. |
0 | $169.65 | — |
| Mar 13, 2026 | Gilbert Ray Cisneros, Jr. |
0 | $169.65 | — |
| Feb 24, 2026 | Ro Khanna |
0 | $162.74 | — |
| Feb 24, 2026 | Ro Khanna |
0 | $162.74 | — |
| Feb 5, 2026 | Ro Khanna |
0 | $177.74 | — |
| Feb 5, 2026 | Ro Khanna |
0 | $177.74 | — |
| Dec 19, 2025 | Gilbert Ray Cisneros, Jr. |
0 | $215.77 | — |
| Dec 19, 2025 | Gilbert Ray Cisneros, Jr. |
0 | $215.77 | — |
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In the full deep dive
Questions
What growth does Booking's stock price imply?
At a market value of $120.7B, Booking would need its free cash flow to grow about -0% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 10% a year.
Are Booking insiders buying the stock?
10 open-market insider purchases of BKNG in the last 12 months, from SEC Form 4 filings.
Which superinvestors own Booking?
9 of the superinvestors Investingly tracks hold BKNG in their latest 13F, including Dodge & Cox, Cliff Asness, Jean-Marie Eveillard.
Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.