Booking (BKNG) revenue breakdown
By product, Merchant revenues is the largest at 66% of fiscal 2025 revenue, growing 30% a year over 8 years.
By region, Outside of the U.S. is the largest at 90% of fiscal 2025 revenue, growing 18% a year over 3 years.
Revenue by product
Fiscal years, as Booking reports them in its 10-K filings; fiscal 2025 total $26.9B.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Merchant revenues | $2.1B | $3.0B | $3.8B | $2.1B | $3.7B | $7.2B | $10.9B | $14.1B | $17.8B | 66% |
| Agency revenues | $9.7B | $10.5B | $10.1B | $4.3B | $6.7B | $9.0B | $9.4B | $8.5B | $8.0B | 30% |
| Advertising and other revenues | $834M | $1.1B | $1.1B | $365M | $599M | $894M | $1.0B | $1.1B | $1.2B | 4% |
Revenue by region
Fiscal years, as Booking reports them in its 10-K filings; fiscal 2025 total $26.9B.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Outside of the U.S. | — | — | — | — | — | — | $14.9B | $19.0B | $21.3B | $24.3B | 90% |
| U.S. | $1.7B | $1.6B | $1.5B | $1.5B | $783M | $1.4B | $2.2B | $2.3B | $2.5B | $2.6B | 10% |
| The Netherlands | $7.8B | $9.7B | $11.3B | $11.7B | $5.3B | $8.7B | — | — | — | — | — |
| Other | $1.3B | $1.3B | $1.6B | $1.8B | $749M | $846M | — | — | — | — | — |
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Where does Booking make its money?
In fiscal 2025, by product: Merchant revenues $17.8B, Agency revenues $8.0B, Advertising and other revenues $1.2B.
From Booking's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.