Amazon.com (AMZN)

Consumer Cyclical · Internet Retail · S&P 500
$254.91 -0.54% on the day Market cap $2.68T 52-week range $196.00 to $287.20 Prices as of Oct 7, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Amazon.com's free cash flow was negative in fiscal 2026, so a cash-flow reverse DCF doesn't give a meaningful answer. The Modeling tab works from revenue and margins instead.

Fundamental grade

C

Five factors scored 1 to 9 from AMZN's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation4
Profitability6
Growth8
Financial health4

Key numbers

P/E (trailing)29.9x
P/E (forward)30.3x
Price / free cash flow348.5x
EV / EBITDA11.2x
Price / sales3.46x
Price / book6.26x
Revenue growth+19.6%
Operating margin12.1%
Net margin17.4%
Return on equity24.5%
Dividend yield—
Debt / equity0.99x

Results from SEC filings

Fiscal years, from Amazon.com's 10-K filings. The deep dive has 15+ years, quarters and every line.

Fiscal year20252025202520262026
Revenue——$716.9B——
Net income$70.6B$76.5B$77.7B$90.8B$135.3B
Free cash flow$13.5B$10.6B$7.7B-$2.5B-$11.6B
EPS (diluted)——$7.17——
Operating margin——11.2%——

Where the revenue comes from

Revenue by segments, fiscal 2025.

North America$426.3B59%
International$161.9B23%
AWS$128.7B18%

Superinvestors who own AMZN

From each investor's latest 13F filing (what a 13F shows). 33 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
Dodge & Cox
Dodge & Cox
Added $4.0B2.1%Q2 2026
Hersh Cohen
ClearBridge Investments
Trimmed $2.9B2.4%Q2 2026
PRIMECAP Management
PRIMECAP Management Co
Trimmed $2.9B1.7%Q2 2026
Cliff Asness
AQR Capital Management
Added $2.8B0.99%Q2 2026
Philippe Laffont
Coatue Management
Added $2.8B5.8%Q2 2026
Boykin Curry
Eagle Capital Management
Trimmed $2.7B8.3%Q2 2026
Bill Ackman
Pershing Square Capital Management
Added $2.4B17.4%Q1 2026
Chase Coleman
Tiger Global Management
Trimmed $2.3B9.6%Q2 2026
Mark Massey
AltaRock Partners LP
Trimmed $1.4B32.2%Q2 2026
David Tepper
Appaloosa Management
Added $1.2B15.4%Q2 2026
Bill Nygren
Harris Associates LP
Trimmed $1.1B1.5%Q2 2026
Seth Klarman
Baupost Group
Added $892M16.5%Q2 2026

Insider buying

Open-market purchases by Amazon.com's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

DateInsiderSharesPriceValue
Mar 30, 2026 Ro Khanna
0$200.95—
Mar 30, 2026 John Fetterman
0$200.95—
Mar 30, 2026 Ro Khanna
0$200.95—
Mar 30, 2026 John Fetterman
0$200.95—
Mar 16, 2026 Gilbert Ray Cisneros, Jr.
0$211.74—
Mar 16, 2026 Gilbert Ray Cisneros, Jr.
0$211.74—
Mar 10, 2026 Ro Khanna
0$214.33—
Mar 10, 2026 Ro Khanna
0$214.33—
Feb 26, 2026 David Taylor
0$207.92—
Feb 26, 2026 David Taylor
0$207.92—

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

Are Amazon.com insiders buying the stock?

10 open-market insider purchases of AMZN in the last 12 months, from SEC Form 4 filings.

Which superinvestors own Amazon.com?

33 of the superinvestors Investingly tracks hold AMZN in their latest 13F, including Dodge & Cox, Hersh Cohen, PRIMECAP Management.

Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.