Amazon.com (AMZN) revenue breakdown
By segment, North America is the largest at 59% of fiscal 2025 revenue; AWS grew fastest, 26% a year over 7 years.
By product, Online stores is the largest at 38% of fiscal 2025 revenue; Advertising services grew fastest, 33% a year over 6 years.
Revenue by segment
Fiscal years, as Amazon.com reports them in its 10-K filings; fiscal 2025 total $716.9B.
| Segments | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| North America | $141.4B | $170.8B | $236.3B | $279.8B | $315.9B | $352.8B | $387.5B | $426.3B | 59% |
| International | $65.9B | $74.7B | $104.4B | $127.8B | $118.0B | $131.2B | $142.9B | $161.9B | 23% |
| AWS | $25.7B | $35.0B | $45.4B | $62.2B | $80.1B | $90.8B | $107.6B | $128.7B | 18% |
Revenue by product
Fiscal years, as Amazon.com reports them in its 10-K filings; fiscal 2025 total $716.9B.
| Products | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| Online stores | $123.0B | $141.2B | $197.3B | $222.1B | $220.0B | $231.9B | $247.0B | $269.3B | 38% |
| Third-party seller services | $42.7B | $53.8B | $80.5B | $103.4B | $117.7B | $140.1B | $156.1B | $172.2B | 24% |
| AWS | $25.7B | $35.0B | $45.4B | $62.2B | $80.1B | $90.8B | $107.6B | $128.7B | 18% |
| Advertising services | — | $12.6B | $19.8B | $31.2B | $37.7B | $46.9B | $56.2B | $68.6B | 10% |
| Subscription services | $14.2B | $19.2B | $25.2B | $31.8B | $35.2B | $40.2B | $44.4B | $49.6B | 7% |
| Physical stores | $17.2B | $17.2B | $16.2B | $17.1B | $19.0B | $20.0B | $21.2B | $22.6B | 3% |
| Other | $10.1B | $1.5B | $1.7B | $2.2B | $4.2B | $5.0B | $5.4B | $5.9B | 1% |
Revenue by region
Fiscal years, as Amazon.com reports them in its 10-K filings; fiscal 2025 total $716.9B.
| Regions | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| United States | $160.1B | $193.6B | $263.5B | $314.0B | $356.1B | $395.6B | $438.0B | $489.7B | 68% |
| Rest of world | $24.5B | $31.1B | $46.0B | $63.5B | $69.8B | $82.0B | $93.8B | $107.5B | 15% |
| Germany | $19.9B | $22.2B | $29.6B | $37.3B | $33.6B | $37.6B | $40.9B | $45.9B | 6% |
| United Kingdom | $14.5B | $17.5B | $26.5B | $31.9B | $30.1B | $33.6B | $37.9B | $43.2B | 6% |
| Japan | $13.8B | $16.0B | $20.5B | $23.1B | $24.4B | $26.0B | $27.4B | $30.7B | 4% |
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Where does Amazon.com make its money?
In fiscal 2025, by segment: North America $426.3B, International $161.9B, AWS $128.7B.
From Amazon.com's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.