AMZN vs BABA: Amazon.com and Alibaba Group Holding compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Amazon.com is the larger company, worth $2.76T, about 11.3 times Alibaba Group Holding.
- Amazon.com grew revenue faster over the last year (+19.6% vs +2.7%).
- Amazon.com keeps more of each dollar of revenue as operating profit (12.1% vs 4.9%).
- On earnings, Alibaba Group Holding is the cheaper stock (15.8x vs 30.7x).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | AMZN | BABA |
|---|---|---|
| Market cap | $2.76T | $245.1B |
| Share price | $262.43 | $111.37 |
| Revenue (last fiscal year) | $716.9B | $1.02T |
| Free cash flow (last fiscal year) | $7.7B | — |
| Revenue growth, last year | +19.6% | +2.7% |
| Revenue growth per year, last 5 fiscal years | +11.1% | +4.7% |
| Operating margin | 12.1% | 4.9% |
| Net margin | 17.4% | 10.1% |
| Return on equity | 24.5% | 9.8% |
| P/E (trailing) | 30.7x | 15.8x |
| Price / free cash flow | 358.7x | 3.14x |
| EV / EBITDA | 11.5x | 17.3x |
| FCF growth the price implies | 44.8% | — |
| Dividend yield | — | 1.0% |
| Debt / equity | 0.99x | 0.74x |
| Fundamental grade | C | C |
| Superinvestors holding it | 33 | 12 |
| Insider purchases, last 12 months | 10 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Amazon.com
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $469.8B | -$14.7B | 5.3% |
| 2022 | $514.0B | -$16.9B | 2.4% |
| 2023 | $574.8B | $32.2B | 6.4% |
| 2024 | $638.0B | $32.9B | 10.8% |
| 2025 | $716.9B | $7.7B | 11.2% |
Alibaba Group Holding
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2022 | $853.1B | — | 8.2% |
| 2023 | $868.7B | — | 11.6% |
| 2024 | $941.2B | — | 12.0% |
| 2025 | $996.3B | — | 14.1% |
| 2026 | $1.02T | — | 4.9% |
Where the revenue comes from
Amazon.com · by segments, 2025
North America$426.3B59%
International$161.9B23%
AWS$128.7B18%
Alibaba Group Holding · by segments, 2026
Alibaba China E-commerce Group$554.2B50%
All others$254.4B23%
Cloud intelligence group$158.1B14%
Alibaba International Digital Commerce Group$144.2B13%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open AMZN in InvestinglyQuestions
Which is bigger, Amazon.com or Alibaba Group Holding?
Amazon.com (AMZN), at $2.76T against $245.1B.
Is AMZN or BABA cheaper?
By trailing P/E, Alibaba Group Holding (15.8x) is cheaper than Amazon.com (30.7x). A lower multiple can also mean the market expects less growth.
Which grows faster, AMZN or BABA?
Amazon.com: revenue grew +19.6% over the last year, against +2.7%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.