Wix.Com (WIX)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
At a market value of $3.1B, Wix.Com's free cash flow of $582M (fiscal 2025) would need to grow about -13% a year for the stock to be worth today's price. That is slower than the company has grown its free cash flow over the last 9 years.
Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Wix.Com's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.
Fundamental grade
Five factors scored 1 to 9 from WIX's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from Wix.Com's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $1.3B | $1.4B | $1.6B | $1.8B | $2.0B |
| Net income | -$117M | -$425M | $33M | $138M | $51M |
| Free cash flow | $64M | $35M | $245M | $496M | $582M |
| EPS (diluted) | -$2.06 | -$7.33 | $0.57 | $2.36 | $0.88 |
| Operating margin | -25.6% | -20.6% | -1.6% | 5.7% | 0.09% |
Where the revenue comes from
Revenue by products, fiscal 2025. Every breakdown, year by year.
Superinvestors who own WIX
From each investor's latest 13F filing (what a 13F shows). 2 of the investors we track hold it.
| Investor | Last quarter | Value | % of portfolio | Quarter |
|---|---|---|---|---|
| Mason Morfit ValueAct Holdings L.P. |
Held | $47M | 0.84% | Q2 2026 |
| Hersh Cohen ClearBridge Investments |
Trimmed | $30M | 0.02% | Q2 2026 |
Insider buying
Open-market purchases by Wix.Com's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you. Every purchase since records began.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Aug 31, 2026 | Avishai Abrahami Chief Executive Officer |
654 | $59.89 | $39,168 |
| Aug 31, 2026 | Avishai Abrahami Chief Executive Officer |
55 | $59.89 | $3,294 |
| Aug 31, 2026 | Nir Zohar President |
376 | $59.89 | $22,519 |
| Aug 31, 2026 | Nir Zohar President |
271 | $59.89 | $16,230 |
| Aug 31, 2026 | Lior Shemesh CFO |
456 | $59.89 | $27,310 |
| Aug 31, 2026 | Omer Shai CMO |
490 | $59.89 | $29,346 |
| Aug 31, 2026 | Yaniv Even-Haim CTO |
320 | $59.89 | $19,165 |
| Aug 31, 2026 | Shelly B Meyer Chief People Officer |
479 | $59.89 | $28,687 |
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In the full deep dive
Questions
What growth does Wix.Com's stock price imply?
At a market value of $3.1B, Wix.Com would need its free cash flow to grow about -13% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 36% a year.
Are Wix.Com insiders buying the stock?
8 open-market insider purchases of WIX in the last 12 months, from SEC Form 4 filings.
Which superinvestors own Wix.Com?
2 of the superinvestors Investingly tracks hold WIX in their latest 13F, including Mason Morfit, Hersh Cohen.
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Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.