WD-40 (WDFC)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
At a market value of $2.8B, WD-40's free cash flow of $83M (fiscal 2025) would need to grow about 12% a year for the stock to be worth today's price. That is faster than the company has grown its free cash flow over the last 9 years.
Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from WD-40's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.
Fundamental grade
Five factors scored 1 to 9 from WDFC's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from WD-40's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $488M | $519M | $537M | $591M | $620M |
| Net income | $70M | $67M | $66M | $70M | $91M |
| Free cash flow | $70M | -$6M | $92M | $88M | $83M |
| EPS (diluted) | $5.09 | $4.90 | $4.83 | $5.11 | $6.69 |
| Operating margin | 18.2% | 16.8% | 16.7% | 16.3% | 16.7% |
Where the revenue comes from
Revenue by segments, fiscal 2025. Every breakdown, year by year.
Superinvestors who own WDFC
From each investor's latest 13F filing (what a 13F shows). 2 of the investors we track hold it.
| Investor | Last quarter | Value | % of portfolio | Quarter |
|---|---|---|---|---|
| Cliff Asness AQR Capital Management |
Added | $19M | 0.01% | Q2 2026 |
| Mario Gabelli GAMCO Investors |
Held | $9M | 0.08% | Q2 2026 |
Insider buying
Open-market purchases by WD-40's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you. Every purchase since records began.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Feb 5, 2026 | David Pendarvis |
424 | $247.15 | $104,792 |
| Oct 30, 2025 | David Pendarvis |
523 | $196.37 | $102,702 |
| Oct 30, 2025 | Eric Etchart |
500 | $194.02 | $97,010 |
| Oct 28, 2025 | Phenix Q Kiamilev |
55 | $200.46 | $11,025 |
| Oct 28, 2025 | Sara Kathleen Hyzer |
200 | $200.46 | $40,092 |
| Oct 28, 2025 | Steven A Brass |
362 | $200.46 | $72,567 |
| Oct 27, 2025 | Daniel T Carter |
1,000 | $199.37 | $199,370 |
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In the full deep dive
Questions
What growth does WD-40's stock price imply?
At a market value of $2.8B, WD-40 would need its free cash flow to grow about 12% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 4% a year.
Are WD-40 insiders buying the stock?
7 open-market insider purchases of WDFC in the last 12 months, from SEC Form 4 filings.
Which superinvestors own WD-40?
2 of the superinvestors Investingly tracks hold WDFC in their latest 13F, including Cliff Asness, Mario Gabelli.
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Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.