WD-40 (WDFC) revenue breakdown
By segment, Americas is the largest at 47% of fiscal 2025 revenue; EIMEA grew fastest, 6% a year over 9 years.
By product, WD-40 Multi-Use Product is the largest at 77% of fiscal 2025 revenue; WD-40 Specialist grew fastest, 11% a year over 1 years.
Revenue by segment
Fiscal years, as WD-40 reports them in its 10-K filings; fiscal 2025 total $620M.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas | $191M | $185M | $193M | $194M | $200M | $215M | $240M | $267M | $282M | $291M | 47% |
| EIMEA | $135M | $137M | $151M | $161M | $156M | $208M | $205M | $191M | $221M | $236M | 38% |
| Asia-Pacific | $54M | $59M | $65M | $69M | $52M | $65M | $74M | $80M | $88M | $93M | 15% |
Revenue by product
Fiscal years, as WD-40 reports them in its 10-K filings; fiscal 2025 total $620M.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| WD-40 Multi-Use Product | — | — | — | — | — | — | — | — | $453M | $478M | 77% |
| WD-40 Specialist | — | — | — | — | — | — | — | — | $74M | $82M | 13% |
| Other maintenance products | — | — | — | — | — | — | — | — | $31M | $31M | 5% |
| HCCP | $41M | $38M | $36M | $37M | $39M | $39M | $33M | $34M | $33M | $29M | 5% |
| Maintenance products | — | — | — | — | — | — | — | $504M | — | — | — |
| Maintenance products | — | — | — | — | — | — | $485M | — | — | — | — |
| Maintenance products | $340M | $342M | $372M | $387M | $369M | $449M | — | — | — | — | — |
Revenue by region
Fiscal years, as WD-40 reports them in its 10-K filings; fiscal 2025 total $620M.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| International | — | — | — | — | — | — | $342M | $330M | $384M | $410M | 66% |
| United States | — | — | — | — | — | — | $177M | $208M | $207M | $210M | 34% |
| International | — | — | — | — | — | $323M | — | — | — | — | — |
| International | $223M | $230M | $254M | $265M | — | — | — | — | — | — | — |
| International | — | — | — | — | $244M | — | — | — | — | — | — |
| United States | — | — | — | — | — | $165M | — | — | — | — | — |
| United States | — | — | — | — | $164M | — | — | — | — | — | — |
| United States | $158M | $150M | $155M | $158M | — | — | — | — | — | — | — |
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Where does WD-40 make its money?
In fiscal 2025, by segment: Americas $291M, EIMEA $236M, Asia-Pacific $93M.
From WD-40's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.