SFIX (SFIX)

$2.84 +4.03% on the day Market cap $407M 52-week range $2.10 to $5.74 Prices as of Oct 11, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Free cash flow growth the price needs
5% a year for 10 years

At a market value of $407M, SFIX's free cash flow of $20M (fiscal 2026) would need to grow about 5% a year for the stock to be worth today's price. That is faster than the company has grown its free cash flow over the last 9 years.

Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from SFIX's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.

Implied by the price5.3% a year
Free cash flow, last 9 years-0.9% a year
Revenue, same period3.6% a year
Price to free cash flow20.5x

Fundamental grade

D

Five factors scored 1 to 9 from SFIX's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation9
Profitability1
Growth3
Financial health3
Cash efficiency4

Results from SEC filings

Fiscal years, from SFIX's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.

Fiscal year20222023202420252026
Revenue$2.0B$1.6B$1.3B$1.3B$1.3B
Net income-$207M-$172M-$129M-$29M-$13M
Free cash flow$30M$54M$14M$9M$20M
EPS (diluted)-$1.90-$1.50-$1.07-$0.22-$0.09
Operating margin-9.1%-9.8%-10.0%-3.1%-1.6%

Superinvestors who own SFIX

From each investor's latest 13F filing (what a 13F shows). 3 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
Cliff Asness
AQR Capital Management
Added $20M0.01%Q2 2026
Eric Marshall
Hodges Capital Management
Trimmed $6M0.38%Q2 2026
Philippe Laffont
Coatue Management
Held $3M0.01%Q2 2026

Insider buying

Open-market purchases by SFIX's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

No open-market insider purchases of SFIX in the last 12 months. Most insider activity is selling and option exercises, which aren't shown here.

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

What growth does SFIX's stock price imply?

At a market value of $407M, SFIX would need its free cash flow to grow about 5% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew -1% a year.

Are SFIX insiders buying the stock?

No open-market insider purchases of SFIX in the last 12 months, according to SEC Form 4 filings.

Which superinvestors own SFIX?

3 of the superinvestors Investingly tracks hold SFIX in their latest 13F, including Cliff Asness, Eric Marshall, Philippe Laffont.

Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.