Prudential Financial (PRU)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
Fundamental grade
Five factors scored 1 to 9 from PRU's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from Prudential Financial's 10-K filings. The deep dive has 15+ years, quarters and every line.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $71.2B | $56.9B | $54.0B | $70.4B | $60.8B |
| Net income | $8.9B | -$1.6B | $2.5B | $2.7B | $3.6B |
| Free cash flow | — | — | — | — | — |
| EPS (diluted) | $22.40 | -$4.49 | $6.74 | $7.50 | $9.99 |
| Operating margin | — | — | — | — | — |
Where the revenue comes from
Revenue by regions, fiscal 2025.
Superinvestors who own PRU
From each investor's latest 13F filing (what a 13F shows).
Insider buying
Open-market purchases by Prudential Financial's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Mar 23, 2026 | Ro Khanna |
0 | $94.33 | — |
| Mar 23, 2026 | Ro Khanna |
0 | $94.33 | — |
| Feb 17, 2026 | Thomas D Stoddard |
250 | $102.97 | $25,742 |
| Feb 11, 2026 | Joseph J Wolk |
400 | $105.32 | $42,128 |
| Feb 6, 2026 | Jacques Chappuis |
1,000 | $100.97 | $100,970 |
| Jan 23, 2026 | Insurance Co Of Ame Prudential |
1,406,739 | $24.87 | $35M |
| Jan 9, 2026 | Gilbert Ray Cisneros, Jr. |
0 | $118.13 | — |
| Jan 9, 2026 | Gilbert Ray Cisneros, Jr. |
0 | $118.13 | — |
| Nov 3, 2025 | Ro Khanna |
0 | $104.57 | — |
| Nov 3, 2025 | Ro Khanna |
0 | $104.57 | — |
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In the full deep dive
Questions
Are Prudential Financial insiders buying the stock?
10 open-market insider purchases of PRU in the last 12 months, from SEC Form 4 filings.
Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.