Johnson Outdoors (JOUT)

$42.76 -3.69% on the day Market cap $448M 52-week range $35.65 to $53.54 Prices as of Oct 11, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Free cash flow growth the price needs
-3% a year for 10 years

At a market value of $448M, Johnson Outdoors's free cash flow of $40M (fiscal 2025) would need to grow about -3% a year for the stock to be worth today's price. That is slower than the company has grown its free cash flow over the last 9 years.

Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Johnson Outdoors's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.

Implied by the price-2.7% a year
Free cash flow, last 9 years2.7% a year
Revenue, same period3.5% a year
Price to free cash flow11.1x

Fundamental grade

C

Five factors scored 1 to 9 from JOUT's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation9
Profitability2
Growth6
Financial health7
Cash efficiency4

Results from SEC filings

Fiscal years, from Johnson Outdoors's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.

Fiscal year20212022202320242025
Revenue$752M$743M$664M$593M$592M
Net income$83M$44M$20M-$27M-$34M
Free cash flow$37M-$94M$19M$19M$40M
EPS (diluted)—————
Operating margin14.8%8.9%1.8%-7.3%-2.7%

Where the revenue comes from

Revenue by segments, fiscal 2025. Every breakdown, year by year.

Fishing$458M77%
Diving Segment$75M13%
Camping & Watercraft$58M10%

Superinvestors who own JOUT

From each investor's latest 13F filing (what a 13F shows).

None of the superinvestors we track held JOUT in their latest 13F.

Insider buying

Open-market purchases by Johnson Outdoors's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

No open-market insider purchases of JOUT in the last 12 months. Most insider activity is selling and option exercises, which aren't shown here.

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

What growth does Johnson Outdoors's stock price imply?

At a market value of $448M, Johnson Outdoors would need its free cash flow to grow about -3% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 3% a year.

Are Johnson Outdoors insiders buying the stock?

No open-market insider purchases of JOUT in the last 12 months, according to SEC Form 4 filings.

Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.