Johnson Outdoors (JOUT) revenue breakdown

· Market cap $448M

By segment, Fishing is the largest at 77% of fiscal 2025 revenue, growing 6% a year over 9 years.

By region, United States: is the largest at 87% of fiscal 2025 revenue, growing 4% a year over 9 years.

Revenue by segment

Fiscal years, as Johnson Outdoors reports them in its 10-K filings; fiscal 2025 total $592M.

Segments2016201720182019202020212022202320242025Share
Fishing$275M$328M$391M$412M$449M$552M$526M$492M$452M$458M 77%
Diving Segment$68M$76M$79M$76M$61M$69M$79M$85M$74M$75M 13%
Camping & Watercraft———————$86M$67M$58M 10%
Camping$40M$38M$38M$40M$42M$63M$70M——— —
Watercraft Recreation$50M$48M$36M$33M$42M$66M$68M——— —
Other / Corporate$643,000$676,000$830,000$830,000$830,000$870,000$738,000——— —

Revenue by region

Fiscal years, as Johnson Outdoors reports them in its 10-K filings; fiscal 2025 total $592M.

Regions2016201720182019202020212022202320242025Share
United States:$358M$404M$457M$482M$525M$659M$650M$569M$514M$517M 87%
Europe:$32M$35M$37M$35M$29M$31M$34M$39M$34M$35M 6%
Canada:$28M$33M$33M$30M$30M$49M$45M$39M$32M$28M 5%
Other:$16M$19M$17M$15M$11M$13M$14M$16M$13M$12M 2%
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Questions

Where does Johnson Outdoors make its money?

In fiscal 2025, by segment: Fishing $458M, Diving Segment $75M, Camping & Watercraft $58M.

From Johnson Outdoors's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.