Etsy (ETSY)

Consumer Cyclical · Internet Retail
$71.39 +0.71% on the day Market cap $7.2B 52-week range $44.00 to $87.97 Prices as of Oct 7, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Free cash flow growth the price needs
-3% a year for 10 years

At a market value of $7.2B, Etsy's free cash flow of $639M (fiscal 2025) would need to grow about -3% a year for the stock to be worth today's price. That is slower than the company has grown its free cash flow over the last 9 years.

Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Etsy's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.

Implied by the price-2.6% a year
Free cash flow, last 9 years143.3% a year
Revenue, same period25.8% a year
Price to free cash flow11.3x

Fundamental grade

C

Five factors scored 1 to 9 from ETSY's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation6
Profitability7
Growth0
Financial health3
Cash efficiency9

Key numbers

P/E (trailing)29.1x
P/E (forward)14.0x
Price / free cash flow11.3x
EV / EBITDA15.0x
Price / sales2.52x
Price / book26.6x
Revenue growth-0.7%
Operating margin16.0%
Net margin7.3%
Return on equity—
Dividend yield—
Debt / equity—

Results from SEC filings

Fiscal years, from Etsy's 10-K filings. The deep dive has 15+ years, quarters and every line.

Fiscal year20212022202320242025
Revenue$2.3B$2.6B$2.7B$2.8B$2.9B
Net income$494M-$694M$308M$303M$163M
Free cash flow$623M$653M$666M$709M$639M
EPS (diluted)$3.40-$5.48$2.24$2.35$1.39
Operating margin20.0%-25.7%10.2%13.5%9.2%

Where the revenue comes from

Revenue by products, fiscal 2025.

Marketplace revenue$2.0B70%
Services revenue$876M30%

Superinvestors who own ETSY

From each investor's latest 13F filing (what a 13F shows). 2 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
Cliff Asness
AQR Capital Management
Added $210M0.07%Q2 2026
Joel Greenblatt
Gotham Asset Management
Added $48M0.11%Q2 2026

Insider buying

Open-market purchases by Etsy's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.

No open-market insider purchases of ETSY in the last 12 months. Most insider activity is selling and option exercises, which aren't shown here.

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

What growth does Etsy's stock price imply?

At a market value of $7.2B, Etsy would need its free cash flow to grow about -3% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 143% a year.

Are Etsy insiders buying the stock?

No open-market insider purchases of ETSY in the last 12 months, according to SEC Form 4 filings.

Which superinvestors own Etsy?

2 of the superinvestors Investingly tracks hold ETSY in their latest 13F, including Cliff Asness, Joel Greenblatt.

Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.