Baozun (BZUN)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
Fundamental grade
Five factors scored 1 to 9 from BZUN's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from Baozun's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $9.4B | $8.4B | $8.8B | $9.4B | $9.9B |
| Net income | -$220M | -$653M | -$278M | -$185M | -$242M |
| Free cash flow | -$382M | $176M | $283M | -$31M | $314M |
| EPS (diluted) | -$1.02 | -$3.56 | -$1.56 | -$1.03 | -$1.40 |
| Operating margin | 0.07% | 0.40% | -2.3% | -1.2% | 0.57% |
Where the revenue comes from
Revenue by segments, fiscal 2025. Every breakdown, year by year.
Superinvestors who own BZUN
From each investor's latest 13F filing (what a 13F shows).
Insider buying
Open-market purchases by Baozun's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you. Every purchase since records began.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Sep 21, 2026 | Wenbin Qiu Chief Executive Officer |
6,900 | $2.85 | $19,665 |
| Sep 18, 2026 | Wenbin Qiu Chief Executive Officer |
7,000 | $2.88 | $20,160 |
| Sep 17, 2026 | Wenbin Qiu Chief Executive Officer |
7,100 | $2.84 | $20,164 |
| Sep 16, 2026 | Wenbin Qiu Chief Executive Officer |
7,300 | $2.74 | $20,002 |
| Sep 15, 2026 | Junhua Wu Chief Strategy Officer |
13,900 | $2.73 | $37,947 |
| Sep 15, 2026 | Wenbin Qiu Chief Executive Officer |
7,300 | $2.72 | $19,856 |
| Sep 14, 2026 | Wenbin Qiu Chief Executive Officer |
7,300 | $2.74 | $20,002 |
| Sep 2, 2026 | Junhua Wu Chief Strategy Officer |
13,500 | $2.85 | $38,475 |
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In the full deep dive
Questions
Are Baozun insiders buying the stock?
8 open-market insider purchases of BZUN in the last 12 months, from SEC Form 4 filings.
Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.