Baozun (BZUN) revenue breakdown
By segment, E-Commerce is the largest at 82% of fiscal 2025 revenue; Brand Management grew fastest, 20% a year over 2 years.
By product, Service is the largest at 61% of fiscal 2025 revenue, growing 20% a year over 9 years.
Revenue by segment
Fiscal years, as Baozun reports them in its 10-K filings; fiscal 2025 total $10.1B.
| Segments | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|
| E-Commerce | $7.6B | $8.1B | $8.3B | 82% |
| Brand Management | $1.3B | $1.5B | $1.8B | 18% |
Revenue by product
Fiscal years, as Baozun reports them in its 10-K filings; fiscal 2025 total $9.9B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Service | $1.2B | $1.9B | $2.9B | $3.9B | $4.9B | $5.5B | $5.8B | $5.5B | $6.0B | $6.1B | 61% |
| Product sales | $2.2B | $2.3B | $2.5B | $3.4B | $3.9B | $3.9B | $2.6B | $3.4B | $3.5B | $3.8B | 39% |
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Where does Baozun make its money?
In fiscal 2025, by segment: E-Commerce $8.3B, Brand Management $1.8B.
From Baozun's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.