Wingstop (WING) revenue breakdown
By product, Royalty revenue, franchise fees and other is the largest at 46% of fiscal 2025 revenue; Advertising fees grew fastest, 28% a year over 6 years.
Revenue by product
Fiscal years, as Wingstop reports them in its 10-K filings; fiscal 2025 total $697M.
| Products | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| Royalty revenue, franchise fees and other | $88M | $109M | $131M | $159M | $207M | $288M | $322M | 46% |
| Advertising fees | $56M | $75M | $82M | $119M | $157M | $218M | $248M | 36% |
| Company-owned restaurant sales | $55M | $65M | $70M | $80M | $96M | $120M | $127M | 18% |
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Where does Wingstop make its money?
In fiscal 2025, by product: Royalty revenue, franchise fees and other $322M, Advertising fees $248M, Company-owned restaurant sales $127M.
From Wingstop's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.