Starbucks (SBUX) revenue breakdown
By segment, North America Segment is the largest at 74% of fiscal 2025 revenue; International grew fastest, 8% a year over 8 years.
By product, Beverage Member is the largest at 61% of fiscal 2025 revenue; Other Products Member grew fastest, 13% a year over 9 years.
Revenue by segment
Fiscal years, as Starbucks reports them in its 10-K filings; fiscal 2025 total $37.2B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America Segment | — | — | — | $18.1B | $16.3B | $20.4B | $23.4B | $26.6B | $27.0B | $27.4B | 74% |
| International | — | $4.2B | $5.6B | $6.3B | $5.2B | $6.9B | $6.9B | $7.5B | $7.3B | $7.8B | 21% |
| Channel Development | $2.2B | $2.3B | $2.3B | $2.0B | $1.9B | $1.6B | $1.8B | $1.9B | $1.8B | $1.9B | 5% |
| Corporate and Other | — | — | — | — | — | — | — | $25M | $58M | $120M | 0% |
| Americas | $14.8B | $15.6B | $16.7B | — | — | — | — | — | — | — | — |
| China/Asia Pacific | $2.9B | — | — | — | — | — | — | — | — | — | — |
| EMEA | $1.1B | — | — | — | — | — | — | — | — | — | — |
Revenue by product
Fiscal years, as Starbucks reports them in its 10-K filings; fiscal 2025 total $37.2B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Beverage Member | $12.4B | $12.9B | $14.5B | $15.9B | $14.3B | $18.3B | $19.6B | $21.7B | $21.9B | $22.5B | 61% |
| Other Products Member | $2.6B | $2.8B | $6.3B | $6.3B | $5.4B | $5.7B | $6.9B | $7.7B | $7.5B | $7.6B | 20% |
| Food Member | $3.5B | $3.8B | $4.0B | $4.3B | $3.8B | $5.1B | $5.8B | $6.6B | $6.7B | $7.0B | 19% |
| Packaged and Single Serve Coffees and Teas | $2.9B | $2.9B | — | — | — | — | — | — | — | — | — |
Revenue by region
Fiscal years, as Starbucks reports them in its 10-K filings; fiscal 2025 total $37.2B.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $15.8B | $16.5B | $17.4B | $18.6B | $16.9B | $20.4B | $23.4B | $26.4B | $26.7B | $27.1B | 73% |
| Other Countries | $5.5B | $5.9B | $5.0B | $5.0B | $4.1B | $5.0B | $5.9B | $6.5B | $6.5B | $6.9B | 19% |
| CHINA | — | — | $2.4B | $2.9B | $2.6B | $3.7B | $3.0B | $3.1B | $3.0B | $3.2B | 9% |
Questions
Where does Starbucks make its money?
In fiscal 2025, by segment: North America Segment $27.4B, International $7.8B, Channel Development $1.9B, Corporate and Other $120M.
From Starbucks's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.