Procter & Gamble (PG)
What the price implies
A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.
At a market value of $343.3B, Procter & Gamble's free cash flow of $15.1B (fiscal 2026) would need to grow about 7% a year for the stock to be worth today's price. That is close to what the company has delivered over the last 9 years.
Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Procter & Gamble's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.
Fundamental grade
Five factors scored 1 to 9 from PG's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.
Key numbers
Results from SEC filings
Fiscal years, from Procter & Gamble's 10-K filings. The deep dive has 15+ years, quarters and every line.
| Fiscal year | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Revenue | $80.2B | $82.0B | $84.0B | $84.3B | $87.0B |
| Net income | $14.7B | $14.7B | $14.9B | $16.0B | $16.0B |
| Free cash flow | $13.6B | $13.8B | $16.5B | $14.0B | $15.1B |
| EPS (diluted) | $5.81 | $5.90 | $6.02 | $6.51 | $6.62 |
| Operating margin | 22.2% | 22.1% | 22.1% | 24.3% | 22.7% |
Where the revenue comes from
Revenue by segments, fiscal 2026.
Superinvestors who own PG
From each investor's latest 13F filing (what a 13F shows). 10 of the investors we track hold it.
| Investor | Last quarter | Value | % of portfolio | Quarter |
|---|---|---|---|---|
| Hersh Cohen ClearBridge Investments |
Trimmed | $578M | 0.48% | Q2 2026 |
| Cliff Asness AQR Capital Management |
Trimmed | $315M | 0.11% | Q2 2026 |
| Donald Yacktman Yacktman Asset Management |
Added | $288M | 3.6% | Q2 2026 |
| Joel Greenblatt Gotham Asset Management |
Added | $34M | 0.08% | Q2 2026 |
| Dodge & Cox Dodge & Cox |
Trimmed | $13M | 0.01% | Q2 2026 |
| Mario Gabelli GAMCO Investors |
Trimmed | $8M | 0.08% | Q2 2026 |
| Eric Marshall Hodges Capital Management |
Trimmed | $2M | 0.11% | Q2 2026 |
| Will Nasgovitz Heartland Advisors |
Held | $540,075 | 0.02% | Q2 2026 |
| Thomas Kahn Kahn Brothers Group |
Trimmed | $256,913 | 0.04% | Q2 2026 |
| Bill Nygren Harris Associates LP |
Held | $219,080 | 0.0% | Q2 2026 |
Insider buying
Open-market purchases by Procter & Gamble's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you.
| Date | Insider | Shares | Price | Value |
|---|---|---|---|---|
| Mar 30, 2026 | Ro Khanna |
0 | $144.76 | — |
| Mar 30, 2026 | Ro Khanna |
0 | $144.76 | — |
| Mar 10, 2026 | Ro Khanna |
0 | $155.98 | — |
| Mar 10, 2026 | Ro Khanna |
0 | $155.98 | — |
| Feb 17, 2026 | Lloyd Doggett |
0 | $159.40 | — |
| Feb 17, 2026 | Lloyd Doggett |
0 | $159.40 | — |
| Feb 9, 2026 | David Taylor |
0 | $157.28 | — |
| Feb 9, 2026 | David Taylor |
0 | $157.28 | — |
| Feb 2, 2026 | Julia Letlow |
0 | $153.24 | — |
| Feb 2, 2026 | Julia Letlow |
0 | $153.24 | — |
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In the full deep dive
Questions
What growth does Procter & Gamble's stock price imply?
At a market value of $343.3B, Procter & Gamble would need its free cash flow to grow about 7% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew 5% a year.
Are Procter & Gamble insiders buying the stock?
10 open-market insider purchases of PG in the last 12 months, from SEC Form 4 filings.
Which superinvestors own Procter & Gamble?
10 of the superinvestors Investingly tracks hold PG in their latest 13F, including Hersh Cohen, Cliff Asness, Donald Yacktman.
Prices and ratios as of Oct 7, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.