Primis Financial (FRST)

Financial Services · Banks - Regional
$15.25 -0.52% on the day Market cap $374M 52-week range $9.55 to $16.88 Prices as of Oct 11, 2026

What the price implies

A reverse DCF: instead of guessing a fair value, it asks what growth today's price already assumes. How it works.

Free cash flow growth the price needs
15% a year for 10 years

At a market value of $374M, Primis Financial's free cash flow of $9M (fiscal 2025) would need to grow about 15% a year for the stock to be worth today's price. That is faster than the company has grown its free cash flow over the last 9 years.

Assumes a 9% discount rate and 3% growth after year 10, on free cash flow (operating cash flow minus capital spending) from Primis Financial's SEC filings. Change any assumption, or model revenue and margins instead, in the Modeling tab, or try your own numbers in the reverse DCF calculator.

Implied by the price14.5% a year
Free cash flow, last 9 years-7.3% a year
Revenue, same period20.1% a year
Price to free cash flow41.4x

Fundamental grade

C

Five factors scored 1 to 9 from FRST's latest numbers, weighted into one grade. It describes the business, not whether the stock is a buy.

Valuation8
Profitability6
Growth9
Financial health1
Cash efficiency4

Results from SEC filings

Fiscal years, from Primis Financial's 10-K filings. Ten years of the full income statement, balance sheet and cash flow.

Fiscal year20212022202320242025
Revenue$105M$120M$144M$147M$224M
Net income$31M$14M-$8M-$16M$61M
Free cash flow$25M$11M$27M$18M$9M
EPS (diluted)—$0.57-$0.32-$0.66$2.49
Operating margin—————

Superinvestors who own FRST

From each investor's latest 13F filing (what a 13F shows). 1 of the investors we track hold it.

InvestorLast quarterValue% of portfolioQuarter
Cliff Asness
AQR Capital Management
Added $4M0.00%Q2 2026

Insider buying

Open-market purchases by Primis Financial's executives and directors in the last 12 months, from SEC Form 4 filings. What insider buying tells you. Every purchase since records began.

DateInsiderSharesPriceValue
Sep 9, 2026 Eric Alan Johnson
Director
1,565$15.95$24,962
Sep 1, 2026 Margaret M Weichert
Director
100$15.75$1,575
Sep 1, 2026 Eric Alan Johnson
Director
1,280$15.60$19,968
Mar 12, 2026 John Fitzgerald Biagas
1,925$12.80$24,640
Mar 11, 2026 John Fitzgerald Biagas
1,550$12.75$19,762
Mar 6, 2026 Deborah Diaz
1,050$12.77$13,408
Feb 3, 2026 Matthew Alan Switzer
2,500$14.06$35,150
Dec 10, 2025 Deborah Diaz
1,608$12.34$19,843
Nov 13, 2025 Robert Yates Clagett
2,268$10.98$24,903
Nov 11, 2025 Robert Yates Clagett
1,830$10.84$19,837

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In the full deep dive

DCF fair value per share
Yearly return (IRR) at today's price
Growth implied by revenue and margins
15+ years of statements and quarters

Questions

What growth does Primis Financial's stock price imply?

At a market value of $374M, Primis Financial would need its free cash flow to grow about 15% a year for 10 years (discounted at 9%, 3% growth after that) to be worth today's price. Over the last 9 years its free cash flow grew -7% a year.

Are Primis Financial insiders buying the stock?

10 open-market insider purchases of FRST in the last 12 months, from SEC Form 4 filings.

Which superinvestors own Primis Financial?

1 of the superinvestors Investingly tracks hold FRST in their latest 13F, including Cliff Asness.

Prices and ratios as of Oct 11, 2026; statements from SEC filings. Information only, not investment advice. Superinvestor holdings come from 13F filings, which are filed up to 45 days after each quarter ends.