CLX vs NWL: Clorox and Newell Brands compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Clorox is the larger company, worth $9.8B, about 4.7 times Newell Brands.
- Newell Brands grew revenue faster over the last year (+3.0% vs +0.1%).
- Newell Brands's price assumes faster free cash flow growth: about 29% a year, against -1% for Clorox (reverse DCF).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | CLX | NWL |
|---|---|---|
| Market cap | $9.8B | $2.1B |
| Share price | $82.21 | $5.64 |
| Revenue (last fiscal year) | $7.1B | $7.2B |
| Free cash flow (last fiscal year) | $761M | $17M |
| Revenue growth, last year | +0.1% | +3.0% |
| Revenue growth per year, last 5 fiscal years | -0.8% | -9.2% |
| Operating margin | — | 2.3% |
| Net margin | 11.2% | -3.0% |
| Return on equity | — | -9.0% |
| P/E (trailing) | 13.1x | — |
| Price / free cash flow | 12.8x | 123.2x |
| EV / EBITDA | 10.1x | 56.7x |
| FCF growth the price implies | -0.83% | 29.3% |
| Dividend yield | 6.1% | 5.7% |
| Debt / equity | — | 3.51x |
| Fundamental grade | C | D |
| Superinvestors holding it | 4 | 4 |
| Insider purchases, last 12 months | 5 | 3 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Clorox
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $7.3B | $945M | — |
| 2022 | $7.1B | $535M | — |
| 2023 | $7.4B | $930M | — |
| 2024 | $7.1B | $483M | — |
| 2025 | $7.1B | $761M | — |
Newell Brands
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $10.6B | $595M | 9.6% |
| 2022 | $9.5B | -$584M | 3.3% |
| 2023 | $8.1B | $646M | -1.0% |
| 2024 | $7.6B | $237M | 0.88% |
| 2025 | $7.2B | $17M | 0.54% |
Where the revenue comes from
Clorox · by segments, 2026
Health and Wellness$2.7B40%
Household$1.8B27%
Lifestyle$1.1B17%
International$1.1B17%
Newell Brands · by segments, 2025
Home and Commercial Solutions$3.8B52%
Learning and Development$2.7B37%
Outdoor and Recreation$741M10%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open CLX in InvestinglyQuestions
Which is bigger, Clorox or Newell Brands?
Clorox (CLX), at $9.8B against $2.1B.
Which grows faster, CLX or NWL?
Newell Brands: revenue grew +3.0% over the last year, against +0.1%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.