CLX vs EL: Clorox and Estee Lauder Companies compared
The short version
From the latest prices and each company's SEC filings. Who's ahead on each measure, not which to buy.
- Estee Lauder Companies is the larger company, worth $38.1B, about 3.9 times Clorox.
- Estee Lauder Companies grew revenue faster over the last year (+6.3% vs +0.1%).
- Estee Lauder Companies's price assumes faster free cash flow growth: about 10% a year, against -1% for Clorox (reverse DCF).
Side by side
The stronger figure is shaded where higher (or, for valuation multiples, lower) reads as better. How the implied growth works.
| Measure | CLX | EL |
|---|---|---|
| Market cap | $9.8B | $38.1B |
| Share price | $82.21 | $98.05 |
| Revenue (last fiscal year) | $7.1B | $15.0B |
| Free cash flow (last fiscal year) | $761M | $1.3B |
| Revenue growth, last year | +0.1% | +6.3% |
| Revenue growth per year, last 5 fiscal years | -0.8% | -4.0% |
| Operating margin | — | 5.2% |
| Net margin | 11.2% | 1.2% |
| Return on equity | — | 4.8% |
| P/E (trailing) | 13.1x | — |
| Price / free cash flow | 12.8x | 29.0x |
| EV / EBITDA | 10.1x | 24.8x |
| FCF growth the price implies | -0.83% | 9.8% |
| Dividend yield | 6.1% | 1.5% |
| Debt / equity | — | 4.19x |
| Fundamental grade | C | D |
| Superinvestors holding it | 4 | 5 |
| Insider purchases, last 12 months | 5 | 0 |
Results from SEC filings
Revenue and free cash flow by fiscal year, from each company's 10-K filings.
Clorox
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2021 | $7.3B | $945M | — |
| 2022 | $7.1B | $535M | — |
| 2023 | $7.4B | $930M | — |
| 2024 | $7.1B | $483M | — |
| 2025 | $7.1B | $761M | — |
Estee Lauder Companies
| Year | Revenue | Free cash flow | Op. margin |
|---|---|---|---|
| 2022 | $17.7B | $2.0B | 17.9% |
| 2023 | $15.9B | $728M | 9.5% |
| 2024 | $15.6B | $1.4B | 6.2% |
| 2025 | $14.3B | $670M | -5.5% |
| 2026 | $15.0B | $1.3B | 5.2% |
Where the revenue comes from
Clorox · by segments, 2026
Health and Wellness$2.7B40%
Household$1.8B27%
Lifestyle$1.1B17%
International$1.1B17%
Estee Lauder Companies · by regions, 2026
All other countries$7.4B49%
Mainland China$3.9B26%
U.S.$3.7B25%
Compare them in fullFifteen years of statements, quarterly results, DCF and IRR models, and any number of peers side by side.
Open CLX in InvestinglyQuestions
Which is bigger, Clorox or Estee Lauder Companies?
Estee Lauder Companies (EL), at $38.1B against $9.8B.
Which grows faster, CLX or EL?
Estee Lauder Companies: revenue grew +6.3% over the last year, against +0.1%.
Prices and ratios as of the last daily update; statements from SEC filings. Information only, not investment advice.