Snap (SNAP) revenue breakdown
By product, Advertising Revenue is the largest at 87% of fiscal 2025 revenue; Other Revenue grew fastest, 94% a year over 2 years.
By region, North America is the largest at 59% of fiscal 2025 revenue; Rest of world grew fastest, 83% a year over 9 years.
Revenue by product
Fiscal years, as Snap reports them in its 10-K filings; fiscal 2025 total $5.9B.
| Products | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|
| Advertising Revenue | $4.4B | $4.9B | $5.2B | 87% |
| Other Revenue | $198M | $458M | $745M | 13% |
Revenue by region
Fiscal years, as Snap reports them in its 10-K filings; fiscal 2025 total $5.9B.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $363M | $675M | $781M | $1.1B | $1.6B | $2.9B | $3.2B | $3.0B | $3.2B | $3.5B | 59% |
| Rest of world | $6M | $52M | $216M | $348M | $431M | $585M | $684M | $882M | $1.2B | $1.4B | 23% |
| Europe | $35M | $98M | $183M | $300M | $425M | $660M | $713M | $772M | $957M | $1.1B | 18% |
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Where does Snap make its money?
In fiscal 2025, by product: Advertising Revenue $5.2B, Other Revenue $745M.
From Snap's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.