Philip Morris International (PM) revenue breakdown
By segment, Europe is the largest at 42% of fiscal 2025 revenue; Americas grew fastest, 14% a year over 6 years.
By product, Combustible Tobacco Products is the largest at 59% of fiscal 2025 revenue; Smoke-Free Products grew fastest, 19% a year over 5 years.
Revenue by segment
Fiscal years, as Philip Morris International reports them in its 10-K filings; fiscal 2025 total $40.6B.
| Segments | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| Europe | — | — | $13.2B | $13.0B | $14.5B | $15.7B | $17.1B | 42% |
| SSEA, CIS & MEA | — | — | $9.9B | $10.5B | $10.6B | $11.3B | $12.1B | 30% |
| EA, AU & PMI GTR | — | — | $6.4B | $5.9B | $6.2B | $6.4B | $6.6B | 16% |
| Americas | $2.2B | $1.7B | $1.8B | $2.1B | $3.8B | $4.5B | $4.9B | 12% |
| European Union | $9.8B | $10.7B | — | — | — | — | — | — |
| East Asia & Australia | $5.4B | $5.4B | — | — | — | — | — | — |
| South & Southeast Asia | $5.1B | $4.4B | — | — | — | — | — | — |
| Eastern Europe | $3.3B | $3.4B | — | — | — | — | — | — |
| Middle East & Africa | $4.0B | $3.1B | — | — | — | — | — | — |
| Wellness and Healthcare | — | — | $101M | $271M | — | — | — | — |
Revenue by product
Fiscal years, as Philip Morris International reports them in its 10-K filings; fiscal 2025 total $40.6B.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Combustible Tobacco Products | $25.1B | $25.5B | $24.2B | $21.7B | $22.1B | $21.6B | $22.3B | $23.2B | $23.8B | 59% |
| Smoke-Free Products | — | — | — | $6.9B | $9.3B | $10.2B | $12.8B | $14.7B | $16.9B | 41% |
| Reduced-Risk Products | $3.6B | $4.1B | $5.6B | — | — | — | — | — | — | — |
Revenue by region
Fiscal years, as Philip Morris International reports them in its 10-K filings; fiscal 2020 total $28.7B.
| Regions | 2016 | 2017 | 2018 | 2019 | 2020 | Share |
|---|---|---|---|---|---|---|
| European Union | $8.2B | $8.3B | $9.3B | $9.8B | $10.7B | 37% |
| East Asia & Australia | $4.3B | $6.4B | $5.6B | $5.4B | $5.4B | 19% |
| South & Southeast Asia | $4.4B | $4.4B | $4.7B | $5.1B | $4.4B | 15% |
| Eastern Europe | $2.5B | $2.7B | $2.9B | $3.3B | $3.4B | 12% |
| Middle East & Africa | $4.5B | $4.0B | $4.1B | $4.0B | $3.1B | 11% |
| Latin America & Canada | $2.8B | $2.9B | $3.1B | $2.2B | $1.7B | 6% |
Questions
Where does Philip Morris International make its money?
In fiscal 2025, by segment: Europe $17.1B, SSEA, CIS & MEA $12.1B, EA, AU & PMI GTR $6.6B, Americas $4.9B.
From Philip Morris International's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.