Nike (NKE) revenue breakdown
By segment, NIKE Brand is the largest at 97% of fiscal 2026 revenue, growing 3% a year over 7 years.
By product, Footwear is the largest at 66% of fiscal 2026 revenue, growing 2% a year over 7 years.
Revenue by segment
Fiscal years, as Nike reports them in its 10-K filings; fiscal 2026 total $46.4B.
| Segments | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|
| NIKE Brand | $37.2B | $35.6B | $42.3B | $44.4B | $48.8B | $49.3B | $44.7B | $45.2B | 97% |
| CONVERSE | $1.9B | $1.8B | $2.2B | $2.3B | $2.4B | $2.1B | $1.7B | $1.2B | 3% |
Revenue by product
Fiscal years, as Nike reports them in its 10-K filings; fiscal 2026 total $46.4B.
| Products | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|
| Footwear | $25.9B | $24.9B | $30.0B | $31.2B | $35.3B | $35.2B | $31.0B | $30.5B | 66% |
| Apparel | $11.7B | $11.0B | $13.0B | $13.7B | $13.9B | $13.9B | $13.0B | $13.5B | 29% |
| Equipment | $1.4B | $1.3B | $1.4B | $1.6B | $1.8B | $2.1B | $2.2B | $2.2B | 5% |
| Other | $141M | $109M | $151M | $153M | $239M | $155M | $74M | $143M | 0% |
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Where does Nike make its money?
In fiscal 2026, by segment: NIKE Brand $45.2B, CONVERSE $1.2B.
From Nike's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.