Marriott International (MAR) revenue breakdown
By segment, U.S. & Canada is the largest at 83% of fiscal 2025 revenue; EMEA grew fastest, 8% a year over 3 years.
By product, Reimbursements is the largest at 73% of fiscal 2025 revenue; Net fee revenues grew fastest, 9% a year over 9 years.
Revenue by segment
Fiscal years, as Marriott International reports them in its 10-K filings; fiscal 2025 total $23.4B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| U.S. & Canada | — | — | $16.3B | $16.8B | $7.9B | $10.4B | $15.8B | $17.7B | $18.6B | $19.3B | 83% |
| EMEA | — | — | — | — | — | — | $1.9B | $2.3B | $2.4B | $2.4B | 10% |
| APEC | — | — | — | — | — | — | $564M | $830M | $976M | $1.1B | 5% |
| Greater China | — | — | — | — | — | — | $351M | $600M | $582M | $590M | 3% |
| North American Full-Service | $9.4B | $12.9B | — | — | — | — | — | — | — | — | — |
| North American Limited-Service | $2.9B | $3.2B | — | — | — | — | — | — | — | — | — |
| Other International | $1.7B | $2.3B | — | — | — | — | — | — | — | — | — |
| International | — | — | — | $3.5B | $1.6B | $2.3B | — | — | — | — | — |
| EMEA | — | — | $1.9B | — | — | — | — | — | — | — | — |
| Asia Pacific | $631M | $1.1B | $1.1B | — | — | — | — | — | — | — | — |
Revenue by product
Fiscal years, as Marriott International reports them in its 10-K filings; fiscal 2025 total $26.2B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reimbursements | $11.9B | $15.5B | $15.5B | $15.6B | $8.5B | $10.4B | $15.4B | $17.4B | $18.5B | $19.2B | 73% |
| Net fee revenues | $2.3B | $3.2B | $3.6B | $3.8B | $1.6B | $2.6B | $4.0B | $4.7B | $5.1B | $5.3B | 20% |
| Owned, leased, and other | $1.1B | $1.8B | $1.6B | $1.6B | $568M | $796M | $1.4B | $1.6B | $1.6B | $1.7B | 6% |
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Where does Marriott International make its money?
In fiscal 2025, by segment: U.S. & Canada $19.3B, EMEA $2.4B, APEC $1.1B, Greater China $590M.
From Marriott International's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.