HubSpot (HUBS) revenue breakdown

Technology · Software - Application · Market cap $13.6B

By product, Subscription is the largest at 98% of fiscal 2025 revenue, growing 32% a year over 9 years.

By region, Americas is the largest at 60% of fiscal 2025 revenue; Asia Pacific grew fastest, 43% a year over 9 years.

Revenue by product

Fiscal years, as HubSpot reports them in its 10-K filings; fiscal 2025 total $3.1B.

Products2016201720182019202020212022202320242025Share
Subscription$255M$357M$487M$646M$853M$1.3B$1.7B$2.1B$2.6B$3.1B 98%
Professional Services and Other$16M$19M$26M$29M$30M$42M$40M$47M$58M$67M 2%

Revenue by region

Fiscal years, as HubSpot reports them in its 10-K filings; fiscal 2025 total $3.1B.

Regions2016201720182019202020212022202320242025Share
Americas$219M$284M$361M$457M$568M$798M$1.1B$1.3B$1.6B$1.9B 60%
Europe$42M$71M$118M$168M$244M$390M$508M$668M$826M$1.0B 32%
Asia Pacific$10M$21M$34M$50M$71M$112M$150M$180M$213M$248M 8%
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Questions

Where does HubSpot make its money?

In fiscal 2025, by product: Subscription $3.1B, Professional Services and Other $67M.

From HubSpot's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.