Harley-Davidson (HOG) revenue breakdown
By segment, HDMC is the largest at 99% of fiscal 2025 revenue, growing 2% a year over 5 years.
By product, Motorcycles and Related Products is the largest at 85% of fiscal 2021 revenue; Parts and accessories grew fastest, -1% a year over 2 years.
Revenue by segment
Fiscal years, as Harley-Davidson reports them in its 10-K filings; fiscal 2025 total $3.6B.
| Segments | 2016 | 2017 | 2018 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| HDMC | — | — | — | $3.2B | $4.5B | $4.9B | $4.8B | $4.1B | $3.6B | 99% |
| LiveWire | — | — | — | $31M | $36M | $47M | $38M | $26M | $26M | 1% |
| Motorcycles | $5.3B | $4.9B | $5.0B | — | — | — | — | — | — | — |
| Financial Services | $725M | $732M | $748M | — | — | — | — | — | — | — |
Revenue by product
Fiscal years, as Harley-Davidson reports them in its 10-K filings; fiscal 2021 total $5.3B.
| Products | 2016 | 2017 | 2018 | 2019 | 2021 | Share |
|---|---|---|---|---|---|---|
| Motorcycles and Related Products | $5.3B | $4.9B | $5.0B | $4.6B | $4.5B | 85% |
| Parts and accessories | — | — | $755M | $713M | $742M | 14% |
| Other | — | — | — | $48M | $55M | 1% |
| Financial Services | $725M | $732M | — | — | — | — |
| Licensing | — | — | — | $36M | — | — |
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Where does Harley-Davidson make its money?
In fiscal 2025, by segment: HDMC $3.6B, LiveWire $26M.
From Harley-Davidson's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.