Helen of Troy (HELE) revenue breakdown
By segment, Beauty & Wellness is the largest at 53% of fiscal 2026 revenue; Home & Outdoor grew fastest, 8% a year over 9 years.
By region, U.S. is the largest at 72% of fiscal 2026 revenue; EMEA grew fastest, 9% a year over 9 years.
Revenue by segment
Fiscal years, as Helen of Troy reports them in its 10-K filings; fiscal 2026 total $1.8B.
| Segments | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Beauty & Wellness | — | — | — | — | $1.4B | $1.4B | $1.2B | $1.1B | $1.0B | $953M | 53% |
| Home & Outdoor | $419M | $459M | $524M | $641M | $727M | $866M | $916M | $916M | $906M | $833M | 47% |
| Health & Wellness | $627M | $674M | $695M | $685M | — | — | — | — | — | — | — |
| Beauty | $352M | $346M | $345M | $381M | — | — | — | — | — | — | — |
Revenue by region
Fiscal years, as Helen of Troy reports them in its 10-K filings; fiscal 2026 total $1.8B.
| Regions | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| U.S. | $1.1B | $1.2B | $1.2B | $1.4B | $1.7B | $1.7B | $1.5B | $1.5B | $1.4B | $1.3B | 72% |
| EMEA | $133M | $144M | $143M | $139M | $183M | $215M | $268M | $284M | $295M | $293M | 16% |
| Asia Pacific | $61M | $75M | $90M | $99M | $118M | $110M | $116M | $116M | $125M | $107M | 6% |
| Canada | $59M | $59M | $67M | $71M | $92M | $102M | $108M | $82M | $83M | $74M | 4% |
| Latin America | $40M | $39M | $42M | $40M | $39M | $59M | $42M | $44M | $48M | $34M | 2% |
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Where does Helen of Troy make its money?
In fiscal 2026, by segment: Beauty & Wellness $953M, Home & Outdoor $833M.
From Helen of Troy's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.