Deluxe (DLX) revenue breakdown

Industrials · Conglomerates · Market cap $1.1B

By segment, Print is the largest at 53% of fiscal 2025 revenue; Data Solutions grew fastest, -0% a year over 6 years.

By product, Checks is the largest at 32% of fiscal 2025 revenue; Data-driven marketing grew fastest, 10% a year over 7 years.

Revenue by segment

Fiscal years, as Deluxe reports them in its 10-K filings; fiscal 2025 total $2.1B.

Segments201620172018201920202021202220232025Share
Print————————$1.1B 53%
Merchant Services————————$399M 19%
Data Solutions——$308M$318M$253M$262M$268M$239M$307M 14%
B2B Payments————————$290M 14%
Small Business Services$1.2B$1.2B——————— —
Checks——$808M$780M$706M$703M$729M$721M— —
Payments——$225M$270M$302M$510M$679M$691M— —
Financial Services$500M$585M——————— —
Promotional Solutions——$658M$641M$530M$546M$563M$542M— —
Direct Checks$153M$141M——————— —

Revenue by product

Fiscal years, as Deluxe reports them in its 10-K filings; fiscal 2025 total $2.1B.

Products2016201720182019202020212022202320242025Share
Checks——$808M$780M$706M$703M$729M$721M$703M$690M 32%
Merchant services solutions——————$348M$364M$384M$399M 19%
Data-driven marketing——$151M$162M$119M$151M$178M$193M$215M$288M 14%
Forms and other business products——$358M$349M$316M$297M$290M$264M$240M$225M 11%
Treasury management solutions——$148M$194M$226M$234M$241M$240M$226M$225M 11%
Promotional solutions——$301M$292M$213M$249M$273M$278M$262M$222M 10%
Other payment solutions——————$66M$59M$62M$66M 3%
Other web-based solutions——————$19M$19M$19M$19M 1%
Other——————$95M$54M$11M— —
Product$1.5B$1.5B———————— —
Service$376M$496M———————— —
Merchant services and other payment solutions——$77M$76M$76M$276M———— —
Web and hosted solutions——$156M$156M$134M$112M———— —

Revenue by region

Fiscal years, as Deluxe reports them in its 10-K filings; fiscal 2023 total $2.2B.

Regions20162017201820192020202120222023Share
UNITED STATES$1.8B$1.9B$1.9B$1.9B$1.7B$1.9B$2.1B$2.1B 95%
Foreign, primarily Canada and Australia$72M$106M$127M$121M$113M$125M$117M$105M 5%
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Questions

Where does Deluxe make its money?

In fiscal 2025, by segment: Print $1.1B, Merchant Services $399M, Data Solutions $307M, B2B Payments $290M.

From Deluxe's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.