Traeger (COOK) revenue breakdown
By product, Grills is the largest at 53% of fiscal 2025 revenue; Accessories grew fastest, 34% a year over 6 years.
By region, North America is the largest at 92% of fiscal 2025 revenue; Rest of world grew fastest, 32% a year over 6 years.
Revenue by product
Fiscal years, as Traeger reports them in its 10-K filings; fiscal 2025 total $560M.
| Products | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| Grills | $268M | $391M | $544M | $355M | $299M | $325M | $298M | 53% |
| Accessories | $23M | $34M | $105M | $169M | $192M | $160M | $134M | 24% |
| Consumables | $72M | $120M | $136M | $131M | $115M | $119M | $127M | 23% |
Revenue by region
Fiscal years, as Traeger reports them in its 10-K filings; fiscal 2025 total $560M.
| Regions | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|
| North America | $355M | $530M | $737M | $599M | $536M | $542M | $515M | 92% |
| Rest of world | $9M | $16M | $48M | $57M | $69M | $62M | $45M | 8% |
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Where does Traeger make its money?
In fiscal 2025, by product: Grills $298M, Accessories $134M, Consumables $127M.
From Traeger's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.