Betterware de México, S.A.P.I. de C.V. (BWMX) revenue breakdown
By segment, JAFRA is the largest at 60% of fiscal 2025 revenue, growing 18% a year over 3 years.
By product, Fragrance is the largest at 39% of fiscal 2025 revenue; Toiletries grew fastest, 36% a year over 3 years.
Revenue by segment
Fiscal years, as Betterware de México, S.A.P.I. de C.V. reports them in its 10-K filings; fiscal 2025 total $14.2B.
| Segments | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|
| JAFRA | $5.2B | $7.3B | $8.1B | $8.6B | 60% |
| BWM | $6.3B | $5.7B | $6.0B | $5.7B | 40% |
Revenue by product
Fiscal years, as Betterware de México, S.A.P.I. de C.V. reports them in its 10-K filings; fiscal 2025 total $14.2B.
| Products | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|
| Fragrance | $3.5B | $5.1B | $5.5B | $5.6B | 39% |
| Kitchen and food preservation | $2.2B | $2.0B | $2.0B | $2.1B | 15% |
| Color (cosmetics) | $643M | $909M | $1.1B | $1.2B | 8% |
| Home solutions | $1.3B | $1.1B | $1.4B | $1.1B | 8% |
| Skin care | $612M | $785M | $907M | $994M | 7% |
| Toiletries | $322M | $448M | $535M | $805M | 6% |
| Laundry & Cleaning | $691M | $666M | $715M | $697M | 5% |
| Tech & mobility | $554M | $521M | $719M | $533M | 4% |
| Bedroom | $854M | $620M | $414M | $439M | 3% |
| Bathroom | $749M | $418M | $401M | $404M | 3% |
| Wellness | — | $352M | $284M | $306M | 2% |
| Other | $59M | $40M | $55M | $74M | 1% |
| Others | $115M | — | — | — | — |
Revenue by region
Fiscal years, as Betterware de México, S.A.P.I. de C.V. reports them in its 10-K filings; fiscal 2025 total $14.2B.
| Regions | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|
| Revenue in Mexico | $10.1B | $10.5B | $12.1B | $13.2B | $13.2B | 93% |
| Revenue in United States | — | $966M | $928M | $925M | $955M | 7% |
| Revenue in Ecuador | — | — | — | — | $34M | 0% |
| Revenue in Guatemala | $8M | $10M | $9M | $9M | $19M | 0% |
Questions
Where does Betterware de México, S.A.P.I. de C.V. make its money?
In fiscal 2025, by segment: JAFRA $8.6B, BWM $5.7B.
From Betterware de México, S.A.P.I. de C.V.'s annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.