Brown-Forman (BF-B) revenue breakdown
By product, Whiskey is the largest at 74% of fiscal 2026 revenue; Rest of portfolio grew fastest, 15% a year over 9 years.
By region, United States is the largest at 42% of fiscal 2026 revenue; Mexico grew fastest, 9% a year over 8 years.
Revenue by product
Fiscal years, as Brown-Forman reports them in its 10-K filings; fiscal 2026 total $3.9B.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Whiskey | $2.3B | $2.5B | $2.6B | $2.7B | $2.4B | $2.8B | $2.9B | $2.8B | $2.8B | $2.9B | 74% |
| Ready-to-Drink | — | — | — | — | $406M | $431M | $509M | $520M | $491M | $542M | 14% |
| Tequila | $214M | $247M | $263M | $275M | $229M | $290M | $320M | $306M | $262M | $251M | 6% |
| Rest of portfolio | $58M | $54M | $46M | $47M | $62M | $67M | $396M | $433M | $292M | $201M | 5% |
| Non-branded and bulk | $88M | $97M | $107M | $75M | $58M | $61M | $88M | $87M | $102M | $33M | 1% |
| Wine | $188M | $130M | $187M | $186M | $206M | $219M | — | — | — | — | — |
| Vodka | $118M | $187M | $126M | $109M | $90M | $109M | — | — | — | — | — |
Revenue by region
Fiscal years, as Brown-Forman reports them in its 10-K filings; fiscal 2026 total $3.9B.
| Regions | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $1.4B | $1.5B | $1.6B | $1.7B | $1.7B | $1.9B | $2.0B | $1.9B | $1.8B | $1.6B | 42% |
| Other | — | $1.0B | $1.1B | $1.0B | $943M | $1.2B | $1.3B | $1.3B | $1.3B | $1.3B | 34% |
| Mexico | — | $162M | $166M | $155M | $150M | $178M | $244M | $290M | $267M | $319M | 8% |
| Germany | — | $146M | $159M | $171M | $206M | $228M | $239M | $263M | $253M | $248M | 6% |
| Australia | — | $163M | $164M | $155M | $209M | $219M | $221M | $204M | $199M | $200M | 5% |
| United Kingdom | — | $206M | $199M | $180M | $205M | $218M | $207M | $185M | $174M | $164M | 4% |
| Developed International | $852M | — | — | — | — | — | — | — | — | — | — |
| Emerging | $487M | — | — | — | — | — | — | — | — | — | — |
| Travel Retail | $123M | — | — | — | — | — | — | — | — | — | — |
| Non-branded and bulk | $88M | — | — | — | — | — | — | — | — | — | — |
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Where does Brown-Forman make its money?
In fiscal 2026, by product: Whiskey $2.9B, Ready-to-Drink $542M, Tequila $251M, Rest of portfolio $201M, Non-branded and bulk $33M.
From Brown-Forman's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.