Zebra Technologies (ZBRA) revenue breakdown
By segment, CF is the largest at 55% of fiscal 2025 revenue, growing 14% a year over 2 years.
By product, Tangible Products is the largest at 82% of fiscal 2025 revenue; Services and Software grew fastest, 7% a year over 9 years.
Revenue by segment
Fiscal years, as Zebra Technologies reports them in its 10-K filings; fiscal 2025 total $5.4B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| CF | — | — | — | — | — | — | — | $2.3B | $2.7B | $3.0B | 55% |
| AVA | — | — | — | — | — | — | — | $2.3B | $2.3B | $2.4B | 45% |
| EVM | — | $2.4B | $2.8B | $3.0B | $3.1B | $3.9B | $3.9B | — | — | — | — |
| United States | $1.9B | — | — | — | — | — | — | — | — | — | — |
| AIT | — | $1.3B | $1.4B | $1.4B | $1.4B | $1.7B | $1.8B | — | — | — | — |
| United Kingdom | $1.1B | — | — | — | — | — | — | — | — | — | — |
| Singapore | $362M | — | — | — | — | — | — | — | — | — | — |
| Other | $197M | — | — | — | — | — | — | — | — | — | — |
| Corporate, eliminations | — | — | — | — | -$7M | — | — | — | — | — | — |
Revenue by product
Fiscal years, as Zebra Technologies reports them in its 10-K filings; fiscal 2025 total $5.4B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Products | $3.1B | $3.2B | $3.7B | $3.9B | $3.8B | $4.8B | $4.9B | $3.7B | $4.0B | $4.4B | 82% |
| Services and Software | $518M | $499M | $533M | $578M | $635M | $782M | $866M | $919M | $965M | $978M | 18% |
Revenue by region
Fiscal years, as Zebra Technologies reports them in its 10-K filings; fiscal 2025 total $5.4B.
| Regions | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| North America | $1.8B | $2.0B | $2.3B | $2.3B | $2.8B | $2.9B | $2.4B | $2.5B | $2.7B | 50% |
| EMEA | $1.2B | $1.4B | $1.5B | $1.5B | $2.0B | $1.9B | $1.4B | $1.6B | $1.7B | 32% |
| Asia-Pacific | $468M | $520M | $518M | $439M | $543M | $609M | $513M | $526M | $613M | 11% |
| Latin America | $235M | $248M | $244M | $195M | $289M | $333M | $285M | $328M | $364M | 7% |
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Where does Zebra Technologies make its money?
In fiscal 2025, by segment: CF $3.0B, AVA $2.4B.
From Zebra Technologies's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.