Zillow (Z) revenue breakdown
By segment, IMT is the largest at 94% of fiscal 2022 revenue, growing 11% a year over 4 years.
By product, Residential is the largest at 66% of fiscal 2025 revenue; Rentals grew fastest, 24% a year over 4 years.
Revenue by segment
Fiscal years, as Zillow reports them in its 10-K filings; fiscal 2022 total $2.0B.
| Segments | 2018 | 2019 | 2020 | 2021 | 2022 | Share |
|---|---|---|---|---|---|---|
| IMT | $1.2B | $1.3B | $1.4B | $1.9B | $1.8B | 94% |
| Mortgages | $80M | $101M | $174M | $246M | $119M | 6% |
| Homes | $52M | $1.4B | — | — | — | — |
Revenue by product
Fiscal years, as Zillow reports them in its 10-K filings; fiscal 2025 total $2.6B.
| Products | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|
| Residential | $1.6B | $1.5B | $1.5B | $1.6B | $1.7B | 66% |
| Rentals | $264M | $274M | $357M | $453M | $630M | 24% |
| Mortgages | $246M | $119M | $96M | $145M | $199M | 8% |
| Other | $50M | $43M | $40M | $44M | $50M | 2% |
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Where does Zillow make its money?
In fiscal 2022, by segment: IMT $1.8B, Mortgages $119M.
From Zillow's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.