Xpel (XPEL) revenue breakdown
By product, Paint protection film is the largest at 52% of fiscal 2025 revenue; Installation labor grew fastest, 50% a year over 7 years.
By region, United States is the largest at 56% of fiscal 2025 revenue, growing 42% a year over 5 years.
Revenue by product
Fiscal years, as Xpel reports them in its 10-K filings; fiscal 2025 total $476M.
| Products | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| Paint protection film | $85M | $97M | $111M | $170M | $192M | $230M | $227M | $249M | 52% |
| Window film | $7M | $11M | $21M | $38M | $54M | $68M | $78M | $95M | 20% |
| Installation labor | $5M | $7M | $11M | $24M | $43M | $58M | $74M | $87M | 18% |
| Cutbank credits | $6M | $7M | $8M | $12M | $16M | $18M | $17M | $17M | 3% |
| Other | $3M | $3M | $5M | $9M | $11M | $14M | $14M | $16M | 3% |
| Software | $3M | $3M | $3M | $4M | $5M | $7M | $8M | $9M | 2% |
| Other | $418,421 | $590,614 | $463,000 | $982,000 | $1M | $2M | $2M | $4M | 1% |
Revenue by region
Fiscal years, as Xpel reports them in its 10-K filings; fiscal 2025 total $476M.
| Regions | 2018 | 2019 | 2020 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|
| United States | $46M | $60M | $75M | $225M | $241M | $266M | 56% |
| EU, UK, and Africa | — | — | — | $49M | $54M | $64M | 13% |
| Canada | $15M | $18M | $21M | $44M | $52M | $50M | 10% |
| China | $32M | $30M | $33M | $42M | $24M | $40M | 8% |
| India and Middle East | — | — | — | $17M | $21M | $25M | 5% |
| Asia Other | — | — | — | $12M | $17M | $21M | 4% |
| Latin America | $2M | $2M | $2M | $9M | $12M | $11M | 2% |
| Continental Europe | $6M | $7M | $13M | — | — | — | — |
| Asia Pacific | $3M | $4M | $5M | — | — | — | — |
| Middle East/Africa | $3M | $3M | $5M | — | — | — | — |
| United Kingdom | $3M | $4M | $5M | — | — | — | — |
| Other | $595,759 | $254,913 | $319,898 | — | — | — | — |
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Where does Xpel make its money?
In fiscal 2025, by product: Paint protection film $249M, Window film $95M, Installation labor $87M, Cutbank credits $17M, Other $16M.
From Xpel's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.