Whirlpool (WHR) revenue breakdown
By segment, MDA North America is the largest at 70% of fiscal 2025 revenue; SDA Global grew fastest, 1% a year over 3 years.
By product, Refrigeration is the largest at 31% of fiscal 2025 revenue; Other grew fastest, 29% a year over 7 years.
Revenue by segment
Fiscal years, as Whirlpool reports them in its 10-K filings; fiscal 2025 total $14.5B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MDA North America | $10.5B | $11.1B | $11.4B | $11.5B | $11.2B | $12.5B | $10.8B | $10.8B | $10.2B | $10.2B | 70% |
| MDA Latin America | $3.7B | $3.9B | $3.6B | $3.2B | $2.6B | $3.2B | $3.1B | $3.4B | $3.5B | $3.3B | 23% |
| SDA Global | — | — | — | — | — | — | $1.1B | $970M | $1.0B | $1.1B | 8% |
| MDA Europe | — | — | — | — | — | — | $3.8B | $3.4B | $804M | — | — |
| EMEA | $5.1B | $4.9B | $4.5B | $4.3B | $4.4B | $5.1B | — | — | — | — | — |
Revenue by product
Fiscal years, as Whirlpool reports them in its 10-K filings; fiscal 2025 total $15.5B.
| Products | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|
| Refrigeration | $6.1B | $6.2B | $6.1B | $6.7B | $6.2B | $5.8B | $5.1B | $4.8B | 31% |
| Laundry | $6.2B | $6.2B | $5.7B | $6.1B | $5.1B | $5.3B | $4.6B | $4.4B | 28% |
| Cooking | $4.8B | $4.7B | $4.8B | $5.6B | $5.1B | $4.7B | $3.9B | $3.7B | 24% |
| Dishwashing | $1.6B | $1.6B | $1.6B | $1.9B | $1.8B | $1.7B | $1.3B | $1.2B | 8% |
| Other | $155M | $193M | $423M | $470M | $542M | $925M | $1.1B | $946M | 6% |
| Spare parts and warranties | $1.0B | $979M | $913M | $1.2B | $923M | $953M | $649M | $550M | 4% |
| Compressors | $1.1B | $557M | — | — | — | — | — | — | — |
Revenue by region
Fiscal years, as Whirlpool reports them in its 10-K filings; fiscal 2018 total $21.0B.
| Regions | 2016 | 2017 | 2018 | Share |
|---|---|---|---|---|
| United States Pension Benefits | $9.9B | $10.4B | $10.6B | 51% |
| All Other Countries | $9.9B | $10.1B | $9.5B | 45% |
| China | $945M | $824M | $851M | 4% |
Every line, every quarterThe deep dive has fifteen-plus years of statements, quarterly results, charts and valuation models for WHR.
Open WHR in InvestinglyQuestions
Where does Whirlpool make its money?
In fiscal 2025, by segment: MDA North America $10.2B, MDA Latin America $3.3B, SDA Global $1.1B.
From Whirlpool's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.