Weibo (WB) revenue breakdown
By segment, Advertising and marketing revenues is the largest at 88% of fiscal 2020 revenue, growing 27% a year over 4 years.
By product, Advertising and marketing revenues is the largest at 85% of fiscal 2025 revenue; Value-added services revenues grew fastest, 13% a year over 9 years.
Revenue by segment
Fiscal years, as Weibo reports them in its 10-K filings; fiscal 2020 total $1.7B.
| Segments | 2016 | 2017 | 2018 | 2019 | 2020 | Share |
|---|---|---|---|---|---|---|
| Advertising and marketing revenues | $571M | $997M | $1.5B | $1.5B | $1.5B | 88% |
| Value-added services | $85M | $153M | $219M | $237M | $204M | 12% |
Revenue by product
Fiscal years, as Weibo reports them in its 10-K filings; fiscal 2025 total $1.8B.
| Products | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Advertising and marketing revenues | $571M | $997M | $1.5B | $1.5B | $1.5B | $2.0B | $1.6B | $1.5B | $1.5B | $1.5B | 85% |
| Value-added services revenues | $85M | $153M | $219M | $237M | $204M | $276M | $240M | $226M | $256M | $256M | 15% |
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Where does Weibo make its money?
In fiscal 2020, by segment: Advertising and marketing revenues $1.5B, Value-added services $204M.
From Weibo's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.