Visa (V) revenue breakdown
By product, Data processing revenue is the largest at 36% of fiscal 2025 revenue; Other revenue grew fastest, 22% a year over 8 years.
By region, International is the largest at 61% of fiscal 2025 revenue, growing 12% a year over 8 years.
Revenue by product
Fiscal years, as Visa reports them in its 10-K filings; fiscal 2025 total $55.8B.
| Products | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| Data processing revenue | $7.8B | $9.0B | $10.3B | $11.0B | $12.8B | $14.4B | $16.0B | $17.7B | $20.0B | 36% |
| Service revenue | $8.0B | $8.9B | $9.7B | $9.8B | $11.5B | $13.4B | $14.8B | $16.1B | $17.5B | 31% |
| International transaction revenue | $6.3B | $7.2B | $7.8B | $6.3B | $6.5B | $9.8B | $11.6B | $12.7B | $14.2B | 25% |
| Other revenue | $841M | $944M | $1.3B | $1.4B | $1.7B | $2.0B | $2.5B | $3.2B | $4.1B | 7% |
| Client incentives | -$4.6B | -$5.5B | -$6.2B | -$6.7B | -$8.4B | -$10.3B | -$12.3B | -$13.8B | -$15.8B | -28% |
Revenue by region
Fiscal years, as Visa reports them in its 10-K filings; fiscal 2025 total $40.0B.
| Regions | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| International | $9.7B | $11.3B | $12.7B | $11.7B | $12.9B | $16.5B | $18.5B | $21.1B | $24.4B | 61% |
| UNITED STATES | $8.7B | $9.3B | $10.3B | $10.1B | $11.2B | $12.9B | $14.1B | $14.8B | $15.6B | 39% |
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Where does Visa make its money?
In fiscal 2025, by product: Data processing revenue $20.0B, Service revenue $17.5B, International transaction revenue $14.2B, Other revenue $4.1B, Client incentives -$15.8B.
From Visa's annual reports filed with the SEC (XBRL data), standardised by Investingly. Information only, not investment advice.